Organic Growth & Discovery Lead (SEO/AEO)

Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.

Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.

We're looking for an Organic Growth & Discovery Lead to own the on-site and off-site content that makes Dave findable in search and AI answer engines, and to turn that visibility into new members at an efficient cost.

This role sits within the User Acquisition team and focuses on how Dave gets found. You will own the onsite content portfolio that earns the ranking, the offsite authority that earns the citation, and the reporting that proves any of it worked. Content is the whole job - most of what wins here is a well-built portfolio with real topical authority behind it and the editorial judgment to know what is worth publishing. Dave is an app-first business, so the bar for this channel is filling and converting the web-to-app funnel, generating new members at an efficient cost, not solely traffic acquisition.

You will not own the technical layer. Your Product and martech partner owns site structure, site speed, the technical roadmap, and tooling. You need to be fluent enough in technical aspects of SEO and AEO to know what is limiting discoverability and to make the case for it cross-functionally.

You’ll work closely with teams across brand, content, product, martech, analytics, partnerships, and compliance. AEO is new; not everything will be fully defined - part of the role is helping shape what organic discovery should even mean for a consumer fintech, including how we measure a surface the industry hasn’t standardized yet based on your SEO expertise.

• Fintech or financial services industry experience

• Experience with programmatic or templated content at scale

• Familiar with organic strategies for App channels (App Store Optimization, etc)

You own the outcome, not just the ranking. You think about how organic discovery affects the broader business - from acquisition cost to member quality and long-term retention - and you get traction on work you don’t own by bringing a business case rather than a best practice. You exercise judgment about brand safety and regulatory risk without waiting to be policed.

You also work well across teams. Organic discovery requires coordination across product, martech, brand, content, partnerships, and compliance, and you build trust with those partners along the way. When new information changes the path forward, you adjust thoughtfully while keeping momentum. Feedback and collaboration sharpen the work.

You’ll have meaningful ownership in shaping how organic discovery contributes to Dave’s growth. Some opportunities will be clear. Others will require experimentation and creative thinking. Decisions here are grounded in data, member impact, and long-term business outcomes.

Ready to build for the underdog?
Reports to: Director, User Acquisition

Don’t let imposter syndrome get in the way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.

At Dave, our people are just as important as our product. Our culture reflects the values that guide who we are, how we work, and what we aspire to be. Daves are member-centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual-first company, team members can live and work anywhere in the United States, except Hawaii. 

A few of our benefits & perks:

💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals

💻 Flexible hours and virtual-first work culture with a home office stipend

🏥 Premium Medical, Dental, and Vision Insurance plans

👶 Generous paid parental and caregiver leave

💰 401(k) savings plan with matching contributions

📈 Financial advisor and financial wellness support

🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break

🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

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