Senior CRM Executive

About us

You know all about our high street roots and bricks and mortar stores. Now, we're looking to the future. Since 2021, we've embraced some changes. Debenhams hasn’t made a comeback—we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today - Britain’s Leading Online Department Store.

We are more than a department store—we are an institution. From creating the blueprint for designer collaborations with Designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape.

We don’t underestimate the power of our brand or the place we hold in people’s hearts. This is only the beginning of the next chapter for Debenhams.

Britain needs Debenhams.....Debenhams needs you!

Your Team & Role

You’ll be coming to work with a team of 4 which includes a Head of CRM, Senior CRM manager and CRM executives. You will be working in a really varied position getting to work across key lifecycle, loyalty, retention and brand initiatives aimed at driving value and loyalty from our customers. We work with an enterprise CRM system (Bloomreach) so you will have the opportunity to utilise functionality to deliver value. You’ll be using established CRM channels like email and push but will also be involved in new technology enhancements and driving forward our app strategy.

About you

We are looking for an enthusiastic and detail-oriented Senior CRM Executive ideally with 3 years plus experience to join our fast-paced team to support with the planning and execution of key communications across email, push & SMS to drive sales, retention and customer loyalty

We need someone who can get stuck in, lead and can re-act quickly to changes within a fast pasted environment whilst collaborating cross functionally across digital marketing as well as trade, brand, design and analytics.

We want you to bring your expertise with CRM software and must have experience in a fast-paced, high-volume retail environment. We want you to show us you are proactive and results-driven with a passion for thinking customer first and have the ability to communicate well with all stakeholders when briefing or sharing results is essential

As a senior exec we would look for you to help nurture and develop the team supporting the CRM Manager.

1. If we believe you could be a great fit for the role, we’ll invite you for an informal conversation via phone or Microsoft Teams with a member of our Talent Team. 
2. If successful, you’ll then meet with the Line Manager at Debenhams House to discuss your experience in more detail and explore the value you can bring to the team. 
3. Most of our hiring processes consist of two stages. You may also be asked to meet with Senior Leadership and/or present a task/project.