Marketing Campaign and Event Manager

We're looking for a Marketing Campaign & Event Manager to drive pipeline growth through high-impact campaigns and industry events.

This role will own the planning and execution of integrated marketing campaigns (online + offline), with a strong focus on:

• Generating high-quality leads

• Supporting enterprise sales cycles

• Showcasing our technology through real-world engagement

You will work closely with Product Marketing, Sales, and Leadership to ensure campaigns and events are tightly aligned with business goals and revenue targets.

• Plan and execute integrated marketing campaigns across online and offline channels

• Develop targeted campaigns aligned to ICPs and key industry verticals

• Partner with Product Marketing to ensure strong messaging and positioning

• Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns

• Own end-to-end execution of industry events, including:

  • Trade shows

  • Conferences

  • Customer demos and roadshows

• Coordinate logistics, vendors, booth design, and on-site execution

• Collaborate with Sales to maximize meetings and pipeline from events

• Drive high-quality lead generation and account engagement

• Support Account-Based Marketing (ABM) initiatives

• Ensure strong lead capture, follow-up, and handoff to sales

• Track and report on campaign and event performance:

  • Leads generated

  • Meetings booked

  • Pipeline created

• Analyze ROI and continuously optimize campaigns and channel mix

• Work closely with:

  • Product Marketing (messaging & GTM alignment)

  • Sales (account targeting, follow-ups, deal support)

  • Content team (campaign assets and collateral)

• 4–7+ years of experience in B2B, B2C marketing, demand generation, or event marketing

• Proven experience managing integrated campaigns and industry events

• Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)

• Strong project management skills with the ability to manage multiple campaigns simultaneously

• Data-driven mindset with experience tracking performance and optimizing ROI

• Excellent communication and cross-functional collaboration skills

• Experience in robotics, automation, or industrial technology

• Familiarity with long enterprise sales cycles and complex buying processes

• Experience with Account-Based Marketing (ABM) strategies

• Experience working closely with sales teams to drive pipeline