Director Brand Strategy (Senior Strategist)

ABOUT CHANGING LIVES PRODUCTIONS:

Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 170 million followers and 45+ billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month.

We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our founding principle is simple but ambitious: We’re not just telling stories, we’re changing lives.

Launched in Fall 2025, Dhar Mann Studios’ Brand Partnerships division has seen an explosive rise, executing industry-shaping work for The NFL, Adobe, Netflix, and GAP. From managing a billion-person reach for Adobe to breaking engagement records for the NFL, we have established ourselves as the premier destination for high-impact uplifting storytelling.

BIG PICTURE:

We are hiring a Director of Brand Strategy to develop and execute innovative brand partnerships across the Dhar Mann Studios ecosystem. You’ll work closely with the Brand Partnerships team to develop both proactive ideas that open doors with new partners and reactive concepts that respond to specific brand briefs and business challenges.

You’ll connect the dots between a brand’s objectives, audience insights, and marketing priorities and the unique storytelling, talent, content, platforms, and experiences available across Dhar Mann Studios. And you won’t stop at the pitch: you’ll bring ideas to life, working directly with our creative and production teams on set to make sure every partnership delivers on the creative vision and the commitments made to the brand.

We’re looking for someone who thinks like a strategist, creates like a storyteller, and executes like a producer.

HOW YOU’LL SPEND YOUR TIME:

Brand Strategy & Creative Ideation

• Develop compelling, insight-driven partnership concepts that connect brand objectives with Dhar Mann Studios’ content, storytelling, talent, audiences, and studio initiatives.
• Create proactive, big-picture ideas for priority brands that show how Dhar Mann Studios can help solve real marketing and business challenges.
• Respond to incoming brand briefs and RFPs with innovative, customized creative concepts that address campaign objectives, target audiences, and KPIs.
• Translate brand challenges into ideas that feel authentic to both the brand and the Dhar Mann Studios audience.
• Identify opportunities across long-form and short-form video, social platforms, branded content, experiential activations, Creator City, and emerging studio initiatives.
• Stay ahead of cultural trends, consumer behavior, and brand marketing priorities to inspire fresh, relevant partnership opportunities.

Pitch Development & Sales Collaboration

• Partner closely with the Brand Partnerships team to develop strategic proposals, creative presentations, and compelling brand narratives.
• Turn initial ideas into fully developed partnership concepts, including creative treatments, integration opportunities, and executional recommendations.
• Participate in brand brainstorms, client meetings, and pitch presentations to help communicate the creative vision.
• Collaborate with internal teams to evaluate feasibility, production requirements, timelines, and budgets before concepts are presented to clients.
• Develop scalable creative concepts and repeatable partnership opportunities that can drive revenue across multiple brands and categories.

Creative Execution & Production

• Serve as a key creative liaison between Brand Partnerships, clients, and internal creative and production teams from concept approval through final delivery.
• Participate in pre-production meetings, creative reviews, and production planning to ensure all teams are aligned on brand commitments.
• Be physically present on set for branded productions and integrations, ensuring agreed-upon brand messaging, products, creative elements, and deliverables are accurately executed.
• Anticipate and resolve creative or production challenges while protecting both the brand’s objectives and the integrity of Dhar Mann Studios’ storytelling.
• Review scripts, treatments, production plans, and content cuts to ensure alignment with approved brand concepts.
• Support post-production reviews, client feedback, and final delivery to ensure campaigns meet expectations.
• Maintain a strong understanding of what has been sold and ensure the final execution reflects the creative vision presented to the partner.

WHAT SUCCESS LOOKS LIKE:

• Priority brands receive proactive, insight-driven ideas that open new partnership conversations
• Brand briefs and RFPs are answered quickly with customized, compelling concepts
• Pitches are strategically sharp, creatively distinctive, and feasible to produce on budget
• What was sold is exactly what gets made: brand commitments are delivered accurately on set and in final cuts
• Creative and production teams are aligned on brand objectives before cameras roll
• Repeatable partnership concepts drive revenue across multiple brands and categories
• Brand partners see Dhar Mann Studios as a creative partner, not just a media buy

WHAT YOU HAVE:

• 7+ years of experience in brand strategy, creative strategy, branded entertainment, integrated marketing, or content partnerships
• Experience at a creative agency, media company, entertainment studio, digital publisher, or creator-led business
• Proven ability to develop original, strategic, and commercially compelling ideas for major consumer brands
• Strong understanding of how brands approach marketing challenges, including awareness, consideration, engagement, loyalty, and conversion
• Ability to identify a brand’s business challenge and independently develop a proactive idea that could open the door to a meaningful partnership
• Experience translating client briefs into creative concepts and persuasive pitch presentations including editing and creating presentations. 
• The ability to move seamlessly from presenting a big idea to standing on set and ensuring every detail is delivered
• Working knowledge of content production, including pre-production, on-set execution, and post-production
• Strong presentation, storytelling, and communication skills
• Ability to balance big creative thinking with practical execution, budgets, timelines, and deliverables
• Comfortable in a fast-paced, entrepreneurial environment where priorities evolve and creative opportunities move quickly
• Highly collaborative, resourceful, detail-oriented, and comfortable taking ownership from idea through execution

WHO OVERSEES YOU:

Head of Brand Partnerships

WHERE IT ALL GOES DOWN:

On-site at Dhar Mann Studios in the Los Angeles area, with regular involvement in studio production and on-set execution.

WHEN THE MAGIC HAPPENS:

The typical work schedule is Monday through Friday, full-time, with on-set days as production schedules require.