Associate Brand Manager - Crown Royal

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker anda Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more. 

• Serve as lead for Crown's experiential programming throughout the year, collaborating across functions, agency teams and commercial teams, including execution of the NFL and Country Music experiential programming.
• Build and lead on-premise strategy and ambassador program to ensure Crown is driving visibility and growth in this critical yet under-supported channel.
• Lead team renovation execution and support brand team, director, and innovation team in driving new product launch planning and execution.
• Manage Crown Royal full trademark budget to stay on target, drive efficiencies and operate effectively within Diageo processes.
• Build day-to-day relationships with agencies and internal cross-functional partners, driving for greatness in creative, communications and commercial planning.
• Drive internal PR for Crown Royal, celebrating brand successes and delivering key brand information across Diageo.
• Cultivate divisional relationships to ensure alignment behind brand strategy and investment plans.
• Deliver business insights and performance analytics with regular / ad hoc reporting.

• Undergraduate degree or equivalent experience required.
• 3–5 years marketing experience with proven track record of creating / implementing successful brand strategies.
• Consumer goods experience preferred; three-tiered industries or alcohol beverage experience a plus.
• US experience preferred.
• Highly skilled relationship builder and influencer.
• Strong quantitative thinker – comfort and expertise in analytics and business performance.
• Ability to demonstrate consumer insight, creativity and flair.
• Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions.
• Ability to enroll and motivate a large, complex commercial organization.
• Ability to manage multiple projects effectively, prioritize and drive to action.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. 

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning 

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.