Brand & Shopper Manager - Whisky

Brand & Shopper Manager - Whisky

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

You will be responsible for

• Work with the Category Manager to develop brand goal/ambition, long-term and short-term objectives and annual plans by analysing market trends, consumer insight, competitor activities and industry growth. Add practical shopper, occasion and channel inputs to ensure plans are grounded in market realities.

• Manage brand financial figures and product portfolio by actively supporting new product launches, demand forecasting by commercial channel, P&L tracking and budget management.

• Lead annual campaign delivery to reach target consumers effectively and efficiently by applying global platforms and developing comprehensive 360-degree local plans including ATL, digital/social activation, media, experiential and channel planning.

• Develop brand creatives, media assets and content plans, ensuring activation relevance to brand strategy, identity and category direction.

• Define BTL/shopper strategy, design guardrails and customer-ready briefs for POSM, promo packs, GWP/VAP and gifting; Customer Marketing owns production and deployment.

• Translate plans into clear briefs for Customer Marketing and Commercial, support issue resolution and post-evaluation.

• Collaborate with internal and external team members, agencies, partners and suppliers to maintain effective working relationships and deliver projects on time and on budget.

• Coordinate and participate in public relations, culture, advocacy and influencer efforts as appropriate to strengthen brand relevance and demand.

• Lead analysis and understanding of business variables, monitoring competition, industry and consumer trends, including brand sales, depletion, brand health, campaign evaluation, budget performance and available shopper/activation learnings.

• Support the Category Manager with marketing reports, MBPS updates, local market inputs and campaign performance reviews. Global and regional inputs should be provided as required, primarily through the Category Manager.

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.