Trade Activation Executive

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

Lead the customer-facing delivery and fulfilment of activation programs, ensuring all Joint Business Planning (JBP) initiatives and commercial activities are completed time, in full and to a high standard across customers and field teams.

Operate as the execution engine for activation delivery, ensuring activation plans developed by Brand and Account Teams are effectively built, refined and deployed in line with customer and channel requirements.

Own the development and ongoing management of a Trade Activation Blueprint, defining tiered activation models (Platinum, Gold, Silver, Bronze) based on customer footprint, priority and investment levels, enabling scalable and consistent execution across the business.

Drive disciplined execution through standardised toolkits and retailer rate card alignment, ensuring all activation delivers strong compliance, execution quality and return on investment (ROI).

• Leading customer-facing build and refinement of activation plans, ensuring all activity is aligned to customer requirements and execution-ready.
• Owning end-to-end fulfilment and delivery of BTL activation activity, including management of fulfilment partners (e.g. HH Global), ensuring all materials and assets are delivered on time, in full (OTIF).
• Developing and own the Trade Activation Blueprint, including tiered activation models (Platinum, Gold, Silver, Bronze) and scalable toolkits for consistent execution across customers and channels.
• Ensuring all activation activity is delivered within customer frameworks, compliance requirements, contractual obligations and agreed rate cards, maintaining strong governance and control of execution standards.
• Tracking and managing activation performance, ensuring visibility of delivery, execution quality, compliance and ROI, and driving continuous optimisation across activation programs.

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. 

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. 

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. 

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.