VP, Commercial Effectiveness and Pricing

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.  

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.  

Join us and play your part in making life’s moments mean a little more 

The VP – Commercial Effectiveness & Pricing Lead is a senior role within the OTC Operations responsible for providing the data, insights, pricing operations, commercial planning and digital capabilities that enable markets to make better and faster commercial decisions.

The role will work closely with Market Commercial, Revenue Growth Management and Finance teams, providing trusted performance visibility, actionable insights and efficient execution support across pricing, commercial planning and sales effectiveness.

• Provide markets with timely, accurate and actionable visibility of commercial performance.
• Develop and maintain reporting, dashboards and analytics covering sales, NSV, distribution, ROS, market share, innovation, customer/channel performance and commercial execution.
• Translate data into insights and recommendations that help markets identify performance gaps and opportunities.
• Establish consistent performance definitions, reporting standards and trusted data sources across markets.

• Provide operational and analytical support to markets for pricing and RGM activities.
• Support CPI pricing, NPD pricing, everyday deals, ad-hoc discounts, credit calculations and Anaplan pricing.
• Maintain pricing databases and support price-chain, P&L and profit-pool analysis.
• Identify pricing process, data and execution issues and work with markets to resolve them.
• Drive standardisation and simplification of pricing operations where appropriate.

• Provide data, tools and analytical support for commercial planning, territory optimisation, journey planning and customer coverage.
• Support route-to-market modelling, outlet segmentation, call scheduling and CPD analysis.
• Develop solutions that reduce manual planning and enable commercial teams to focus on the right customers and opportunities.
• Track adoption and effectiveness of commercial planning tools and ways of working.

• Build and manage scalable commercial data and analytics capabilities within GBS.
• Deliver dashboards and reporting for MBR, S&OE, RGM, sales, stock, depletions, customer and channel performance.
• Drive automation, AI, process simplification and improved data foundations.
• Provide business ownership and support for key commercial platforms including EDGE365, ECM, Portatour, Trax, Anaplan, CSP and Power BI.
• Continuously improve platform adoption, data quality and user experience.

• Partner with GPO and COT/Transformation teams on the commercial transformation agenda.
• Evaluate initiatives from a process, data, analytics and market-value perspective, providing insights and recommendations.
• Support implementation, adoption and stabilisation of new solutions.
• Identify opportunities to standardise, simplify and scale successful solutions across markets.

• Build strong relationships with Market Commercial, Sales and Finance teams and act as a trusted GBS partner.
• Understand market priorities and translate them into scalable GBS solutions.
• Proactively bring insights and improvement opportunities to markets rather than operating as a reporting service.
• Ensure GBS services evolve with changing market needs while maintaining appropriate global standards.

• Improved visibility and quality of commercial performance insights
• Stakeholder satisfaction with GBS commercial services
• Accuracy and timeliness of pricing execution
• Reduction in manual reporting, planning and pricing activities
• Adoption and effectiveness of commercial tools and platforms
• Improved data quality and analytics capability
• Successful delivery and adoption of transformation initiatives
• Standardisation, simplification and scalability of commercial processes
• Faster turnaround of commercial insights and analysis

• Operate with a strong customer-centric GBS mindset.
• Understand the commercial agenda without taking ownership away from the Market.
• Proactively bring insights, solutions and improvement opportunities to market teams.
• Balance global standardisation with market requirements.
• Use data, technology and automation to simplify commercial processes.
• Influence effectively across Market, GBS, GPO, COT, Finance, Sales and Technology.
• Build a high-performing team with strong commercial, analytical, digital and business-partnering capabilities.   

• 15+ years of relevant experience across Commercial Effectiveness, Sales Operations, Pricing, RGM Operations, Commercial Finance, Data & Analytics or GBS.
• Strong understanding of commercial processes and the Sales/Commercial value chain.
• Experience working in a Global Business Services, Shared Services or Centre of Excellence environment.
• Strong analytical, problem-solving and stakeholder management capabilities.
• Experience supporting pricing, commercial planning, sales effectiveness and digital transformation.
• Proven ability to work effectively with multiple markets and senior commercial stakeholders.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.  

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:   

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.  

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.  

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.  

Ready to bring your best? This could be your opportunity.  

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.  

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.