Advanced Brand Marketing Specialist

Expect more. Connect more. Be more at Diebold Nixdorf.  Our teams automate, digitize, and transform the way more than 75 million people around the globe bank and shop in this hyper-connected, consumer-centric world. Join us in connecting people to commerce in this vital, rewarding role.

The Advanced Content Marketing Specialist collaborates across Marketing, Sales and Product & Technology to plan, develop, and execute editorial and content strategies that strengthen brand storytelling, enable cross-channel distribution, and support integrated campaign narratives. This role creates compelling content and thought leadership that increase the visibility and awareness of the company’s products, solutions, and brand among customers and partners across the retail and banking industries. As a brand advocate, the Advanced Content Marketing Specialist develops and supports corporate and solution narratives, partnering closely with Solution Marketing and Demand Generation to ensure consistent brand messaging across marketing and communications initiatives and to align content with campaign strategies, Commercial priorities, and broader positioning frameworks.

• Content Strategy: Develop and lead content strategies aligned with corporate and brand priorities and industry best practices. Oversee the creation of key content assets for the Banking and Retail segments, including messaging, channel plans, and content formats. Occasionally write key content assets directly and review/approve priority assets to ensure quality, consistency, and relevance. Collaborate with Marketing Ops to manage content calendars to avoid messaging and channel conflicts and ensure timely asset production and delivery.
• Agency and Contractor Management: Manage agencies, vendors, and contractors supporting content marketing initiatives, ensuring timely delivery of high-quality work within agreed scope and budget.
• Performance Measurement: Monitor and evaluate content performance and its contribution to broader marketing objectives. Use insights and data to continuously optimize content strategies, formats, and distribution approaches.
• Brand Positioning: Apply broad knowledge of the company’s product and solution portfolio, customer needs, market trends, and competitive landscape to identify new opportunities to differentiate and position the Diebold Nixdorf brand.
• Creative Collaboration: Partner with creative teams and subject-matter experts to define, develop, and deliver compelling brand stories, thought leadership, and customer engagement assets. Coordinate with Brand and Creative teams to ensure content aligns to brand standards.

• Bachelor’s degree in communications, Marketing, English, Journalism, or a related field.

• Six to eight years of relevant experience in content marketing, editorial strategy, corporate communications, or a related discipline, or an equivalent combination of education and experience.

• Experience in the Retail and/or Financial Services industry (Banking), is preferred 

• Strong writing, editing, and storytelling skills

• Experience supporting integrated Marketing campaigns

• Fluent business English (written and spoken) 

• Willingness to travel, occasionally 

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