Senior Lifecycle Marketing Manager

United States·CanadaRemotefull-timesenior

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Quick Summary

Key Responsibilities

You think in full user journeys, not campaigns. You've done lifecycle marketing specifically, not just growth or demand gen, and you know how nurture, activation, retention,

Requirements Summary

A background specifically in lifecycle marketing, not pure growth or demand gen, ideally inside a PLG or self-serve motion.

Technical Tools

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Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout.

We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default.

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Docker's Product-Led Growth (PLG) team owns turning product usage into revenue across the full Platform: the Container business (Docker Desktop, Docker Hub, Docker Build Cloud, Docker Scout) and the AI business (Sandboxes, AI Governance, Model Runner, MCP Toolkit, MCP Catalog). Lifecycle marketing is one of the fastest-scaling parts of that team: it already owns user and admin nurtures, renewal automation, and first-touch outreach for PQLs and inbound leads, running against a marketable base in the tens of millions.

As Senior Lifecycle Marketer, you'll report directly to the VP of PLG and partner closely with our existing lifecycle marketing lead. You'll take ownership of assigned products, audiences, and lifecycle stages, with real input into shaping the approach for what you own, not just shipping someone else's plan, and you'll help turn a fast-growing list of priorities into a structured, scalable lifecycle engine.

Responsibilities

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What We Offer

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Canada: CA$160,300– CA$229,000 + equity

United States: $115,500 – $165,000 + equity

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✓Remote-first by design – Work from your home, with offices in Seattle and Paris for connection and collaboration.

✓Flexibility that fits your life – We trust you to manage your schedule while delivering great work.

✓Time to recharge – Generous PTO, designated quarterly Whaleness Days, and a designated end-of-year Whaleness break.

✓Home office support – Set up your workspace for comfort and success.

✓Technology stipend – Equivalent to US$100 net per month to help support your work.

✓Learning & development – Annual stipend for conferences, courses, certifications, and continued learning.

✓Parental leave – 16 weeks of paid parental leave after six months of employment.

✓Equity for all full-time employees – Share in Docker's long-term success as we continue to grow.

✓Comprehensive benefits – Medical, retirement, and paid holidays vary by country.

✓Docker swag – Because representing the whale never gets old.

Open vacancy: This posting is for an existing open role.
AI in hiring: Docker may use AI-assisted tools during our recruiting process.
Interview recordings: Candidates will be invited to opt in to interview recordings to support interviewer calibration and consistent evaluations. Recordings are optional and require explicit consent.

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