1mo ago

Creative Strategist (Brand Manager)

Malaysia·Kuala LumpurRemoteEmployeemid

MarketingCreative Strategist

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Requirements Summary

3+ years managing paid social or paid search campaigns Copy writing: Strong track record of writing high-converting scripts, hooks,

Technical Tools

MarketingCreative Strategist

Creative Direction: Determine Buying Personas, Brand Pillars & content strategy
Content Plan: Create emotional storytelling through engaging video formats
Content Sourcing: Strong experience sourcing, briefing, and managing internal creators, influencers and external creators
Campaign Management: Weekly campaigns on all our Socials
Brief designers: Provide data-driven insights to creative teams for new assets
Testing: A/B tests on hooks, copy, CTAs & formats
Analyze metrics: Track full-funnel data and make informed decisions
End Goal = Create Sales via Followers + Engagement on our Socials

~1 min read

Experience: 3+ years managing paid social or paid search campaigns
Copy writing: Strong track record of writing high-converting scripts, hooks, and messaging with emotional story telling
Testing: Deep understanding of A/B testing concepts & formats
Scaling: Growing Social Media channels
Platform expertise: Understanding of creative formats and algorithmic requirements on different platfoms
Project management: Ability to manage a fast-paced creative pipeline and collaborate smoothly with media buyers.
Native Bahasa Malaysia
Very Fluent in English