Freelance Creative Strategist: Performance & UGC Ads (m/f/d)
Quick Summary
take on responsibility and bring your ideas directly to the table Ready? We can’t wait to meet you! ✨
We’re a fast-growing beauty startup rethinking the world of manicure. With innovative products, a strong community and a presence in our own online shop as well as at leading retail partners, we bring studio quality straight to your home: simple, fast and stylish.
And this is exactly where YOU come in.
We’re looking for a freelance Creative Strategist who thinks in hooks and lives for performance: someone who turns insights and trends into thumb-stopping ad concepts for Meta and helps us launch TikTok Shop with real strategic depth.
As Freelance Creative Strategist for Performance & UGC Ads, you deliver the concept from the first idea to a crisp, ready-to-produce brief. Your hooks set the direction for every edit that follows.
Your impact is direct and measurable: you increase our testing volume (more well-thought-out concepts = more shots at Level-1 and Level-2 hits in our hit-rate framework), you lift our thumb-stop rate through strategically grounded, more varied hooks, and you actively counter the current ad fatigue on Meta.
You give our existing Creative Strategy team room to breathe by taking briefing volume off their plate, and your clear, actionable briefs shorten the feedback and production cycle with our video editors. On top, you help us launch TikTok Shop (US + DE) with native concepts that have real strategic depth.
Proven track record: Proven experience as a Creative Strategist / Performance Marketer in ad concepting for Meta, ideally also TikTok / TikTok Shop.
Experiences: A strong sense for hook psychology, thumb-stop rate and performance-marketing mechanics.
Skills: Very strong writing skills, clear, concretely actionable creative briefs for video editors.
Video Ads: Experience giving constructive, specific feedback on finished video ads.
Data affinity: You can read ad performance data and translate it into new, better concepts.
💸 Competitive pay, tailored to your qualifications and experience
🤝 A true ownership role with a high degree of trust and room to shape things your way
📈 Growth potential: take on responsibility and bring your ideas directly to the table
Location & Eligibility
Listing Details
- Posted
- August 10, 2026
- First seen
- August 10, 2026
- Last seen
- August 11, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 68%
- Scored at
- August 10, 2026
Signal breakdown
Doonails is a beauty start-up offering innovative at-home manicure solutions like Dipping Powder, Soft Gel Press Ons, and Gel Strips. Founded in 2020, the company aims to provide high-quality, user-friendly nail products for long-lasting, salon-quality results without UV lamps.
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Freelance Creative Strategist: Performance & UGC Ads (m/f/d)