Associate Manager, Consumer Integrated Marketing - New Verticals Habituation

The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. 

The New Vertical Consumer Integrated Marketing team connects DoorDash customers to everything they need beyond restaurants — from groceries to alcohol, convenience, and retail. We lead integrated marketing for our New Verticals (NV) business, building category awareness, driving trial, and creating habits that keep customers coming back.

Within this team, the Habituation role focuses on a growth lever: helping new customers develop consistent ordering habits within NV. We do this by combining insight-driven storytelling, cross-channel media strategies, and close partnership with product and pricing teams to drive both retention and perception of value across all NV categories.

As an Associate Manager, Consumer Integrated Marketing – New Verticals Habituation, you will lead strategies that deepen engagement and drive retention for DoorDash’s New Verticals (Grocery, Alcohol, Retail, and Convenience). You’ll develop audience-first, insight-driven strategies and build GTM plans that span across on- and off-platform channels. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling habituation opportunities that get consumers to try new categories and drive MAU growth. 

This role blends marketing strategy across product marketing, growth marketing, and lifecycle strategy — giving you the opportunity to shape both 0→1 initiatives and scaled programs that drive meaningful business impact. You’ll collaborate closely with cross-functional partners across Marketing, Product, Strategy & Operations, Finance, and Analytics to build integrated strategies that influence customer behavior at every stage of the funnel.

• Lead the Habituation vision: Work with the Senior Manager to define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash’s value proposition across New Verticals.
• Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels.
• Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps.
• Partner cross-functionally: Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while supporting the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
• Stay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments.

• 5+ years of marketing experience in a corporate or startup environment, with a focus on retention and product marketing in a B2C environment
• Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth. You have experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel
• Proven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing.
• A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes.
• Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns.
• Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority.
• A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for “why” before the “what.”
• A bias for action and ownership — you’re dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment.
• Bonus: Experience in paid marketing, SEO/SEM, or lifecycle optimization.
• Education: Bachelor’s degree required.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023.  We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.

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