Director, Consumer Insights

Job Description:

As the Director, Consumer Insights, you will create the shared source of truth about our customers that we use to drive decisions about future growth in our core products and new ventures. You will collaborate with analytics and research teams across Dow Jones to harmonize metrics, align on a shared view of the customer, and drive insights-led decision making at the senior leadership level.

This is not a pure market research or analytics role. The focus here, at least in the beginning, will be on pulling together disparate measurements, research, data, and analysis from across the newly-formed Dow Jones consumer group and using them to tell coherent stories about our customers that inform decision making. 

You will work on-site in our Midtown Manhattan office 3 days a week and report to the SVP, Consumer Ventures & Strategy.

• A strategist first: you can frame a question, structure an answer, and write an executive-level memo or build a deck

• Able to analyze qualitative and quantitative data to derive insights

• Able to navigate, unpack, and understand different metrics, definitions, and points of view

• Collaborative and adept at driving to consensus across functions

• Relentlessly curious

• A consumer of media and news with a point of view about the future of the content and data business

• A data-driven storyteller who knows how to use analytics and insights to drive to decisions

• Entrepreneurial: able to put a strategy into action 

• Develop a deep familiarity with all of the data and research sources across Dow Jones, identifying gaps and limitations

• Use those sources–and new ones that you will work with our existing teams to create–to create a unified, coherent understanding of our customers that is digestible and actionable at an executive level

• Work across marketing, product, tech, editorial, and finance to align metrics and derive insights that unlock growth

• Translate insights into recommendations on roadmap, pricing, and retention

• Track AI, platform, and consumer behavior shifts and feed signal into strategy

•  12+ years of consumer-focused experience in strategy and operations or strategic insights roles; experience at a top-tier consulting firm and/or a high-performing internal corporate strategy or insights team is preferred

• A proven ability to influence senior stakeholders and navigate complex organizations

• Proficiency with data tools and architecture

• At least: fluency with AI and ideas about how to use it for synthesis and research; at best: experience deploying AI tools across an analytics or strategy function

• A deep interest in the future of media and content businesses and ideas about how to navigate it

• The willingness to work in our Midtown Manhattan office at least 3 days each week

• A plus: Media, content, and/or subscription experience 

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