VP, Video Sales & Strategy

Job Description:

Dow Jones Media Sales connects leading brands with influential audiences through our trusted portfolio, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. Our teams across Sales, Marketing, Creative and Client Success work together to deliver innovative advertising solutions and exceptional client experiences across digital, print, video, audio, events and custom content

Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive the growth and commercialization of its digital video advertising business. This role combines strategic thinking with commercial execution to refine go-to-market strategy, develop key relationships, and expand revenue opportunities.

The VP will directly report to an SVP of Advertising Sales in the Chief Revenue Officer’s organization and will work closely with the new video team under the Chief Growth Officer.

This is a senior role for a leader who understands both how digital video inventory is bought and sold across today’s increasingly complex media ecosystem. The ideal candidate brings deep experience working with advertisers, media agencies, publishers and platforms and understands how video investment decisions are made across premium publishers, streaming environments, social platforms, programmatic channels and other digital distribution platforms.

This individual should have deep knowledge of FAST, AVOD/SVOD, YouTube, as well as Advanced Television buying/planning/selling, and Programmatic Buying and Selling (DSP, SSP).

As Dow Jones plans significant investment into serialized shows, the VP will play a central role in shaping and executing the commercial strategy for Dow Jones’s existing and future digital video inventory, including how inventory is positioned, packaged, priced and brought to market. This person will work closely with sales leadership, product, programming, audience, advertising operations and finance teams to maximize the value of Dow Jones video inventory and create compelling, scalable solutions for advertisers and agencies.

A primary focus of the role will be leveraging strong relationships with the digital and video buying centers within major holding companies: diversifying revenue pipeline and integrating Dow Jones video solutions within proprietary buying models, technologies, and upfront/scatter ecosystems. Additionally, the VP will work alongside existing sales teams and client-direct relationships bringing deep video expertise to help grow existing relationships with video-specific revenue pipeline. 

Video Sales Strategy & Commercial Development

• Develop and execute the commercial and go-to-market strategy for digital video advertising.

• Define positioning, packaging, and pricing strategy for video inventory to maximize value across platforms.

• Identify growth opportunities across direct, agency, programmatic, and new demand channels.

• Partner with internal teams (product, programming, operations, finance) to create and commercialize scalable video solutions leveraging Dow Jones brands.

• Monitor marketplace dynamics, competitive offerings and advertiser demand to inform video sales strategy and commercial positioning.

• Identify opportunities to grow existing video revenue and develop new sources of Demand.

• Serve as an internal subject matter expert on the evolving digital video marketplace and the changing ways video is bought and sold.

Agency & Marketplace Development

• Leverage existing and build relationships with key stakeholders within the digital and video buying centers at major media agencies and agency holding companies. 
• Lead strategic conversations and business development efforts with senior agency and client stakeholders.
• Represent the brand at industry events including Newfronts, Upfronts, Possible, Cannes.
• Work directly with agency leaders and buyers to understand evolving marketplace needs and translate those insights into commercial opportunities.
• Leverage and develop relationships across the broader digital video ecosystem, including advertisers, agencies, platforms and other key industry stakeholders. 

Sales Leadership & Team Development

• Help build and lead a focused video sales capability targeting agency and client video buying centers.
• Manage and develop a dedicated team as the organization and business opportunity evolve.
• Coach sellers on navigating complex agency organizations and developing relationships with relevant planning, investment and buying stakeholders.
• Collaborate with the broader Dow Jones sales organization to align coverage and maximize opportunities.

• 15+ years of experience in digital media, advertising sales, video advertising, or agency investment.
• Significant experience buying, selling and/or commercializing digital video advertising inventory.
• Strong understanding of how digital video is bought, sold, packaged, priced and measured across multiple platforms and distribution environments.
• Experience working with premium publishers, digital video platforms, streaming businesses, media agencies or other major participants in the video advertising ecosystem.
• Deep relationships with senior stakeholders at major media agencies and agency holding companies.
• Strong experience leading and developing sales teams.
• Excellent client relationship, negotiation, communication, and cross-functional collaboration skills.
• Willingness to travel as required.