Head of Growth (Digital Financial Services)

Hiring: Head of Growth (Digital Financial Services) Job Type: Full Time Department: Investment Level: Senior Location: Lagos About Company: Our client is a fast-growing Digital Financial Services company that offers investment and credit opportunities to both corporate and individual clients in Nigeria. Job Summary: The company is looking to hire a Head of Growth will be responsible for driving sustainable customer acquisition, activation, retention, and revenue growth across the client’s products and channels. The role will lead the company's growth strategy, performance marketing, customer lifecycle management, and conversion optimization, with a strong focus on increasing monthly active users, funded customers, transaction volumes, and customer lifetime value while maintaining efficient acquisition costs and healthy portfolio quality. Key Responsibilities: Growth Strategy & Execution Develop and execute comprehensive growth strategies across customer acquisition, activation, engagement, retention, and monetization. Own and drive monthly active user growth, funded customer acquisition, transaction volumes, and revenue generation across all channels. Identify, prioritize, and scale high-impact growth opportunities across digital, offline, partnership, referral, and existing customer channels. Develop targeted acquisition strategies for high-intent customer segments based on creditworthiness, borrowing behavior, demographics, and transaction potential. Drive activation of client's existing customer base and partner audiences to increase product adoption, repeat transactions, and revenue. Lead growth experiments and data-driven initiatives to accelerate customer acquisition, activation, and conversion. Performance Marketing & Customer Acquisition Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, programmatic advertising, email, referrals, and other relevant channels. Own the marketing channel mix, campaign execution, audience targeting, attribution, and acquisition performance. Manage and allocate growth and marketing budgets effectively, ensuring measurable returns on investment. Continuously optimize customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), and return on marketing investment. Collaborate with Risk and Data Science teams to identify high-quality acquisition channels, minimize fraud exposure, and reduce the acquisition of customers with elevated credit risk. Prioritize acquisition strategies that deliver creditworthy, transaction-ready, and revenue-generating customers rather than registrations or downloads alone. Customer Activation, Funnel Optimization & Conversion Analyze and optimize the end-to-end customer journey, from acquisition and onboarding to activation, first transaction, repeat usage, and retention. Identify conversion bottlenecks and implement data-driven improvements to reduce customer drop-offs and shorten the time to first transaction. Partner with Product and Engineering teams to improve onboarding experiences, product usability, customer activation, and transaction conversion. Lead A/B testing across advertising creatives, landing pages, onboarding journeys, messaging, and customer engagement campaigns. Collaborate with Retail Telesales and Sales teams to improve lead conversion, fund customer acquisition, and customer reactivation. Drive initiatives that increase the percentage of registered customers who become active, funded, and repeat transacting users. Marketing Automation, Retention & Lifecycle Growth Develop and implement customer lifecycle marketing strategies to improve engagement, retention, repeat transactions, and customer lifetime value. Design and optimize automated marketing campaigns across email, SMS, push notifications, retargeting, and other customer engagement channels. Develop targeted campaigns to reactivate dormant customers, encourage repeat borrowing, and increase cross-selling opportunities. Implement customer segmentation and personalized communication strategies to improve product adoption and transaction frequency. Continuously monitor customer engagement, churn, retention, and reactivation performance to identify opportunities for sustainable growth. Growth Analytics, Reporting & Budget Management Establish and manage growth performance dashboards using Google Analytics, Mixpanel, CRM platforms, and other relevant analytical tools. Define, monitor, and report key growth metrics, including monthly active users, funded customers, CAC, LTV, conversion rates, customer retention, GMV, revenue, and marketing ROI. Measure cohort quality, customer acquisition efficiency, channel profitability, and incremental customer growth. Own growth budget planning, allocation, utilization, and performance reporting, ensuring disciplined spending and alignment with business objectives. Deliver periodic performance reports and actionable recommendations to management, highlighting growth opportunities, campaign effectiveness, risks, and improvement areas. Leadership & Cross-Functional Collaboration Lead and manage the Growth, Marketing, Content, and Community functions, ensuring alignment with business growth objectives. Establish clear performance targets, accountability structures, and measurable outcomes for growth initiatives and team members. Collaborate closely with Product, Engineering, Sales, Risk, Data Science, and Operations to execute growth initiatives effectively. Coordinate with Retail Telesales teams to optimize lead management, customer conversion, and revenue generation. Ensure growth initiatives are aligned with product capabilities, customer needs, risk appetite, and overall business strategy. Perform other duties as assigned by the client. Requirements Bachelor's degree in Marketing, Business Administration, Economics, Finance, or a related discipline. An MBA or relevant professional certification is an added advantage. Minimum of 6 years of progressive experience in growth management, performance marketing, customer acquisition, or digital marketing, preferably within fin-tech, financial services, or a high-growth technology company. Proven track record of driving measurable growth in active customers, funded users, transactions, and revenue. Demonstrated experience managing significant marketing budgets with strong accountability for acquisition economics and return on investment. Strong expertise in performance marketing, growth experimentation, customer lifecycle management, conversion optimization, and marketing automation. Proficiency in marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics, Mixpanel, CRM systems, and marketing automation tools. Strong understanding of customer segmentation, attribution modelling, cohort analysis, CAC, LTV, and conversion funnel optimization. Experience collaborating with Product, Sales, Risk, and Technology teams to deliver customer and revenue growth. Strong analytical, strategic thinking, leadership, communication, and stakeholder management skills. Key Performance Indicators (KPIs): Customer Acquisition & Growth: Drive consistent growth in qualified customer acquisition, funded retail users, and monthly active customers across all acquisition channels. Customer Activation & Conversion: Improve the percentage of acquired customers who successfully complete onboarding, activate their accounts, and become funded or actively transacting customers. Time to First Transaction: Reduce the average time between customer acquisition, onboarding, and first successful transaction through continuous funnel optimization. Revenue & Transaction Growth: Drive measurable month-on-month increases in transaction volumes, Gross Merchandise Value (GMV), and revenue attributable to growth and marketing initiatives. Customer Retention & Lifecycle Growth: Improve customer engagement, repeat transaction frequency, retention rates, and reactivation of dormant customers through targeted lifecycle campaigns and marketing automation. Customer Acquisition Cost (CAC): Optimize and maintain efficient customer acquisition costs while ensuring acquired customers demonstrate strong transaction potential, creditworthiness, and long-term value. Marketing ROI & Budget Efficiency: Maximize returns on marketing investments through effective budget allocation, campaign optimization, and measurable commercial outcomes. Customer Lifetime Value (LTV): Improve customer lifetime value and the LTV-to-CAC ratio through effective acquisition, retention, repeat usage, and cross-selling strategies. Conversion Funnel Optimization: Continuously improve conversion rates across the customer journey, from lead acquisition and onboarding to activation, first transaction, and repeat usage. Acquisition Quality & Risk Management: Prioritize the acquisition of creditworthy, high-intent customers while minimizing fraud exposure, high-risk acquisition channels, and poor-quality customer cohorts. Campaign Performance & Channel Efficiency: Optimize performance across paid, organic, referral, partnership, and owned marketing channels to ensure measurable contributions to customer acquisition, activation, and revenue growth. Growth Analytics & Reporting: Establish and maintain comprehensive growth dashboards tracking acquisition, activation, CAC, LTV, conversion, retention, revenue, and channel performance, providing actionable insights and recommendations to management. Cross-Functional Growth Execution: Drive measurable improvements in customer acquisition, conversion, and activation through effective collaboration with Product, Engineering, Sales, Retail Telesales, Risk, and Operations. Growth Strategy Execution: Successfully develop, implement, and scale data-driven growth initiatives that deliver sustainable customer growth, increased product adoption, and measurable business impact. Benefits Base pay ₦1,000,000 monthly plus other benefits.