Head of Community

Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.

• →Build, grow and own Dwelly's Agency Owner Community — a defined, engaged group of UK letting and estate agency owners nurtured over the long term — and own the owner narrative, making the reasons agency owners should want to be part of what Dwelly is building felt across every touchpoint.

• →Design and run regional roundtables, dinners, industry-event presence and owner meetups that give owners a reason to spend time with Dwelly before any sales conversation, leading with insight, benchmarking, peer connection and practical help so trust is built well ahead of any pitch.

• →Own Dwelly's organic LinkedIn presence with agency owners: grow the base, publish and commission content, and turn passive followers into active members.

• →Set the M&A audience, message and goal for performance, email, SMM and SEO, agree campaigns with central marketing, and rely on them to run the digital channels — owning the craft while they run the commodity channels.

• →Work with the three BDMs to hand over warm, engaged owners at the right moment, feed them market intelligence and talking points from community conversations, and maintain community segmentation in the CRM so every owner's engagement status, last touch and next action is visible and hands off cleanly into the M&A pipeline.

• →Build community programmes, onboarding moments and referral loops that get non-selling owners onto the Dwelly platform and keep them active.

• →Work with the Head of M&A to keep the definition of a qualified, warm owner sharp and agree where community effort and budget should concentrate; report monthly on community health, warmed-pipeline contribution, and platform adoption — measured on outcomes like active community size, engagement quality, pipeline warmth, community-influenced appointments and deals, and platform activations, judged on trend over quarters rather than month-to-month spikes — with a clear recommendation on where to invest next.

• Strong communication skills and fluency in English.
• Higher degree education.
• Startup mentality: resilience, adaptability, and ability to thrive in a fast-paced environment.
• Customer-centric mindset: focus on delivering value to end-users or clients.
• Strong problem-solving skills – ability to approach challenges logically and propose practical solutions.
• A senior community or community-led-growth leader who has built and owned an engaged community end to end, ideally for B2B or business-owner audiences — this is a Head-level, strategic role, not a social-media execution one.
• Exceptional in-person presence: can host rooms, roundtables and dinners and earn the trust of business owners face to face.
• A strong organic LinkedIn operator who grows and engages a professional audience without leaning on paid.
• A narrative-builder who can define and carry a point of view that makes a specific audience want to belong.
• Commercially literate: thinks in pipeline and warmed relationships, partners credibly with performance / email / SMM specialists and with a Head of M&A, and can make the budget case.
• Comfortable owning outcomes without owning every channel — influences and partners rather than commands.
• Familiarity with CRM, community and analytics tools (HubSpot, LinkedIn, community platforms, Google Analytics or similar).
• Willingness to travel regularly for events and owner meetups.
• Experience in financial services or a B2B scale-up is a strong advantage.
• Nice to have: a Head of Community or senior community lead from a B2B SaaS, marketplace or proptech business; a founder or community-builder who has grown a professional or owner community from scratch; a membership, association or network director (property, franchise or trade body) who has run an owner community as a growth engine; a field, relationship or partnerships marketing leader with an events-led, relationship-first track record; or a commercially-minded content or brand lead who has built audience and demand for a niche B2B audience.

Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.

What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.

This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.

• Customer obsession rather than competitive focus
• Passion for invention
• Operational excellence
• Long-term thinking