Sales – New Business, Hybrid

About EAB 

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. 

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.  

For more information, visit our Careers page.  

About Hybrid 

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story 

Hybrid is growing our New Business team and is seeking motivated, ambitious, and results-driven sales professionals to join our January sales cohort. 

We are hiring across multiple levels based on experience: 

• Sales Development Representative (SDR) – Early-career sales professionals looking to build a strong foundation in B2B sales and business development. 

• Senior Sales Development Representative (SSDR) – Experienced sales development professionals ready to take on more sophisticated prospecting, qualification, and pipeline-generation responsibilities. 

• Business Development Executive (BDE) – Experienced sales professionals responsible for developing new business opportunities from initial outreach through close, including discovery, relationship development, solution positioning, proposal development, negotiation, and closing new business. 

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  Prospecting & Business Development 

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  Research and identify prospective colleges and universities aligned with Hybrid's growth priorities. 

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  Build and manage targeted prospect lists using CRM, sales intelligence, and market research tools. 

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  Conduct thoughtful outbound outreach through phone, email, LinkedIn, and other channels. 

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  Develop relationships with prospective partners and generate qualified new business opportunities. 

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  Tailor outreach based on institutional priorities, market trends, and prospect needs. 

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  Discovery & Relationship Building 

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  Engage senior leaders and decisionmakers across higher education. 

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  Conduct discovery conversations to understand institutional priorities, enrollment challenges, and marketing objectives. 

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  Clearly articulate Hybrid's value proposition and capabilities. 

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  Build credibility with prospective partners through thoughtful, consultative conversations. 

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  Qualify opportunities and determine appropriate next steps based on prospect needs and readiness. 

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  Pipeline & Sales Execution 

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  Maintain accurate prospect, opportunity, and activity information within Salesforce and other sales tools. 

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  Manage follow-up strategies and outreach sequences to move prospects through the sales process. 

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  Consistently work toward individual activity, pipeline, and revenue-related goals. 

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  Develop and maintain a healthy pipeline of prospective partners. 

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  At more senior levels, take increased ownership of opportunity development and progression throughout the sales cycle. 

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  Collaboration & Market Intelligence 

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  Partner with colleagues across New Business, Marketing, and other Hybrid teams to support growth initiatives. 

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  Share prospect feedback, competitive intelligence, and market trends with internal stakeholders. 

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  Contribute ideas to improve messaging, prospecting strategies, and sales processes. 

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  Stay current on trends affecting higher education enrollment, marketing, and institutional strategy. 

• Across all levels, successful candidates will bring: 

• Strong verbal and written communication skills. 

• Confidence in engaging and building relationships with prospective customers. 

• A proactive, goal-oriented approach and motivation to achieve results. 

• Strong organizational skills and the ability to manage multiple priorities. 

• Curiosity and a consultative approach to understanding customer needs. 

• Resilience, coachability, and a desire to continuously improve. 

• Comfort learning and utilizing CRM, sales engagement, and prospecting technologies. 

• Ability to thrive in a fast-paced, collaborative environment. 

• SDR: Prior sales experience is not required; experience in sales, customer service, recruiting, fundraising, hospitality, or another customer-facing environment is beneficial. 

• Senior SDR: Demonstrated experience in sales development, business development, inside sales, or another B2B sales environment, including a track record of outbound prospecting and generating qualified opportunities. 

• Business Development Executive: More advanced B2B sales experience with demonstrated success developing new business, building relationships with decision-makers, managing opportunities, and contributing to pipeline and/or revenue growth. 

• Experience selling into higher education or another complex B2B environment is beneficial but not required. 

• Familiarity with tools such as Salesforce, Salesloft, Outreach, ZoomInfo, LinkedIn Sales Navigator, or similar sales technology is also a plus. These are consistent with the tools called out in the existing SDR and Senior SDR profiles. 

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.