Senior Manager, Event Operations and Experience

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement, and the workplace.

Seramount, (part of EAB) is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what’s possible with a truly engaged workforce.

At EAB and Seramount, we serve not only our partner institutions and organizations but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.  

The Senior Manager, Event Operations and Experience leads the commercial activation and execution coordination required to make Seramount’s paid events successful. This role translates paid-event strategy into integrated marketing plans, attendee acquisition efforts, sponsor deliverables, sales enablement materials, event assets, and cross-functional project execution.

This role is responsible for ensuring paid events are marketed effectively, sponsorship commitments are fulfilled with a high level of quality and professionalism, and all event workstreams are coordinated with strong visibility, accountability, and deadline discipline.

The Senior Manager also establishes scalable processes and standards to improve consistency and performance across paid events.

This role may be based in Washington, D.C. or Richmond, VA. This position is also open to remote candidates within the continental United States.

Paid Event Marketing Strategy and Execution

• →Lead development and execution of paid-event marketing plans aligned to revenue goals, audience targets, and event positioning
• →Build and manage integrated marketing timelines across web, email, sales enablement, and promotional channels
• →Oversee development of promotional copy, creative direction, web updates, and attendee-facing messaging to ensure clarity and consistency
• →Monitor performance and adjust tactics to improve conversion and registration pacing

Paid Attendee Acquisition and Performance Management

• →Oversee marketing campaigns, urgency moments, and conversion-focused tactics
• →Track registration pacing against targets and recommend adjustments 
• →Develop and refine sales enablement materials, including key selling points, agenda highlights, speaker positioning, and audience value propositions

Sponsorship Execution and Fulfillment

• →Own end-to-end sponsorship execution, ensuring all contractual deliverables are fulfilled accurately and on time
• →Establish and manage sponsor communication plans, timelines, and expectations
• →Oversee coordination of sponsor assets, branding, signage, recognition, and session obligations
• →Lead development of sponsor-facing post-event reports and impact summaries

Paid Event Materials and Experience Alignment

• →Oversee development and coordination of event materials, including signage, agendas, sponsor assets, digital materials, and attendee-facing collateral
• →Ensure consistency across paid-event branding, messaging, and experience
• →Maintain quality standards for all event-facing assets

Project Leadership and Cross-Functional Coordination

• →Lead project planning, tracking, and execution across paid-event marketing and sponsorship workstreams
• →Establish and maintain project plans, timelines, and status reporting for key stakeholders
• →Facilitate cross-functional coordination, ensuring alignment across marketing, sales, program design, and operations

• 3+ years of post-graduate professional experience in a corporate setting
• Experience in event marketing, sponsorship management, or event operations
• Strong project leadership and ability to manage complex, cross-functional initiatives
• Excellent writing, messaging, and asset development skills
• Ability to manage sponsor relationships and deliver high-quality execution
• Proven ability to build processes, improve workflows, and drive operational consistency
• Strong stakeholder management and communication skills

• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.