Senior Strategic Leader, Adult Learner Recruitment

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.  

The Senior Strategic Leader operates as the primary point of contact and leader of EAB Adult Learner Recruitment (ALR) partner (client) relationships. This role will work directly with assigned institutional partners – as their most critical EAB point of contact – to oversee all components of partners’ enrollment marketing partnership with EAB. The Senior Strategic Leader is critical to ensuring the achievement of business objectives as well as the long-term growth and success of the business by providing outstanding service, developing and executing on holistic strategies customized to our partners, and driving strong campaign results.

This role may be based in Richmond, VA, Washington, DC, or Bloomington, MN.

Relationship Management

• →Establish and maintain strong, consultative, and strategic relationships and trust with enrollment leaders and senior administrators on campus
• →Lead regular virtual and in-person meetings with partners to guide long-term partnership success and growth
• →Collaborate and listen cross-functionally, internally and externally, to provide a high-impact results-oriented partnership
• →Proactively manage renewals by demonstrating ROI and aligning products, price, and strategy to institutional goals
• →Meet overall renewal rate targets in support of larger business objectives

Campaign Strategy and Oversight

• →Develop a deep understanding of each partner’s objectives and challenges, building a customized and highly synergistic partnership
• →Advise partners on product optimization, strategic targeting, and creative execution
• →Ensure internal teams’ awareness of partner goals and preferences
• →Systematically measure campaigns to identify opportunities and demonstrate effectiveness
• →Leverage analytics, reporting platforms, market research, and other resources to educate partner on campaign performance, market, and tools available to drive strategy.

Team Leadership

• →Mentor and develop account managers assigned to core team to foster strong communication and partner relationship management
• →Serve as a dynamic liaison between campus partners and in-house resources
• →Connect institutional goals and mission back to EAB’s mission and aspiration

• Bachelor’s degree
• 5 - 7+ years’ experience in consultative, strategic, leadership positions managing relationships with key decision makers
• Previous experience working in a leadership role in higher education enrollment strategy, or relevant marketing and partner management experience  
• Experience leading, coaching, and mentoring high-performing teams
• History of successfully working cross-functionally to achieve results
• Experience aligning strategic insights and solutions to stakeholder goals
• Proven relationship building and collaboration/teamwork orientation 
• Demonstrated ability to influence key decision makers and diverse audiences through innovative strategies that achieve desired outcomes and build consensus in complex environments
• Ability to approach situations in an entrepreneurial way and find opportunity for improvement/change
• Ability to work independently and in a team environment and to plan, organize, set, and achieve priorities
• Proficient with PC, Internet, and Microsoft Office products
• Willingness to travel up to 40 - 50%
• Valid driver's license

• Graduate degree
• Strongly preferred higher education experience in graduate, professional, or online program development, and/or in the adult learner market broadly
• EAB institutional knowledge and experience
• Experience with direct marketing and multi channel marketing principles
• Demonstrated expertise in using data to drive decision making
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.