Product Marketing Leader, META

Join Our Team at Eaton: Empowering Tomorrow, Today! Dubai serves as a strategic hub for Eaton’s Middle East operations, bringing together commercial, engineering, manufacturing, and support teams within a globally connected business environment. Building on more than 40 years in the region, Eaton recently announced the development of a new sustainable campus in Dubai, reinforcing our long‑term investment in growth, collaboration, and capability building. About Eaton Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. The Product Marketing Leader is a senior marketing leadership role within the Commercial Excellence and Marketing organization for META. The role owns the regional product-marketing strategy and translates market, customer and competitive insights into differentiated positioning, go-to-market plans and integrated marketing programs that accelerate profitable growth across priority industry segments. The role leads Product Marketing strategy across META, establishing a consistent approach to segmentation, customer insights, value propositions, messaging and portfolio strategy while reflecting local market and channel needs. The leader owns end-to-end go-to-market and launch strategy, partnering across Product Divisions, Sales, Pricing and Marketing to drive positioning, demand generation, sales readiness and launch performance. Accountable for measurable commercial and marketing outcomes, the role also develops the capabilities, processes and talent required for a high-performing, data-driven Field Product Marketing organization. ## What you’ll do: * Product Marketing Strategy and Planning: Own the META product marketing strategy and annual plan, aligned with business and marketing priorities. Lead market segmentation, opportunity sizing and prioritization across industries, applications, customer groups and channels. Translate growth priorities into portfolio, go-to-market and integrated marketing plans, directing investment toward the highest-value opportunities. * Customer, Market and Competitive Insights: Build regional market intelligence covering customer needs, buying behavior, market trends, regulations, competitor offers, pricing and emerging opportunities. Guide Field Product Marketing teams in Voice of Customer research and translate insights into recommendations for product development, portfolio, positioning and commercial strategy. Represent META market needs in regional and global product-line decisions. * Positioning, Messaging and Customer Experience: Lead the development of buyer personas, customer journeys, differentiated value propositions, positioning and messaging for priority segments and offers. Translate product capabilities into compelling customer benefits and consistent narratives across campaigns, digital channels, events, sales and partner communications. * Go-to-Market and Product Launch Leadership: Own product marketing briefs and go-to-market strategies for priority META launches. Define target audiences, market readiness, positioning, messaging, channel strategy, pricing inputs, demand generation, sales readiness and success measures. Lead cross-functional launch governance and monitor performance to improve adoption, pipeline, revenue and profitability. * Integrated Campaigns and Demand Generation: Partner with Demand Generation, Channel Marketing, Product Marketing Communications and the Global/EMEA Segment Content Marketing and Campaigns Center of Excellence to develop integrated customer lifecycle campaigns. Provide audience insights, value propositions, messaging, content briefs and offer strategies to drive awareness, engagement, demand and conversion. Ensure global campaigns are effectively localized for META markets and channels. * Portfolio and Product Life-Cycle Management: Partner with Product Divisions and Sales to assess market gaps, product-market fit, portfolio competitiveness and pricing. Develop growth plans for priority offers, customers, markets and channels. Support portfolio introductions, optimization and phase-outs while protecting customer continuity, revenue and profitability. Drive adoption of the Business Target Agreement process across divisions and sales. * Sales and Partner Enablement: Translate product strategy into customer-focused sales plays, messaging guides, competitive battlecards, training and partner enablement. Equip sales and channel teams to communicate differentiated value, address customer needs and convert opportunities. Measure effectiveness and continuously improve enablement based on field feedback and performance. * Performance Management and Team Leadership: Define objectives, KPIs and operating rhythms for Field Product Marketing across META. Track pipeline and revenue impact, launch adoption, portfolio growth, campaign performance, enablement effectiveness and marketing ROI. Use insights to optimize plans and resources. Coach and develop Product Marketing teams while fostering collaboration, accountability and continuous improvement. ## Qualifications: * Bachelors degree from an accredited institution (Engineering, Business or Marketing) * Minimum 10 years’ experience in product marketing, go-to-market strategy or integrated marketing within a technical or business-to-business environment, including significant regional leadership and people-management responsibility ## Skills: * Strategic marketing leadership with the ability to translate insights into clear growth priorities and executable plans * Proven experience leading and developing teams across different geographies and cultures * Strong commercial orientation and ability to partner effectively with Sales, Product Management and business leaders * Customer-centric, analytical and data-driven decision-making * Ability to influence and align stakeholders in a global, matrixed organization * Strong coaching, talent-development and change-leadership skills * Excellent cross-functional collaboration and relationship-building capabilities * Ability to navigate confidently between strategic direction and tactical execution * Advanced verbal, written and presentation skills * Fluent in English; additional languages relevant to META markets are an advantage ## What we offer: * Competitive compensation and benefits, aligned with your experience and impact. * Opportunity to work on challenging, high‑impact projects within a dynamic and collaborative team environment. * Your aspirations matter – Eaton actively supports internal mobility and promotes from within whenever possible. * Your growth matters – We invest in long‑term development through continuous learning, upskilling, and global programs via Eaton University. * Your contributions matter – Reliability, safety, efficiency, and sustainability are at the heart of what we do, driving meaningful impact on people’s lives and the environment. * Your wellbeing matters – Health, safety, and wellness are a priority. At Eaton, wellbeing goes beyond programs, empowering employees with the tools and environment to thrive. Living and Working in Dubai Dubai is an internationally connected city that offers strong professional opportunities within a truly global environment. Living and working in Dubai means being part of a diverse, forward‑looking business community, supported by modern infrastructure, excellent connectivity, and a well‑established expatriate ecosystem. At Eaton, employees based in Dubai are part of a stable, well‑governed organization that brings together global teams, clear ways of working, and the flexibility needed to support both performance and long‑term career development. Ready to make a difference? Join Eaton’s Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management! All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws. We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.