Social Media Manager

ECPI University is seeking a strategic, social-first storyteller to lead social media across ECPI University. This role is ideal for a strong strategist, writer, content planner, and collaborator who can translate institutional priorities into content that feels authentic, engaging, and relevant. 

• →Bachelor’s degree in Marketing, Communications, or a related field preferred  

• →4+ years of hands-on social media management experience in a professional setting 

• →Strong writing skills and the ability to adapt voice across platforms and audiences  

• →Strong content creation skills, including photography, short-form video, basic editing, and social copywriting  

• →Comfort being on camera and helping others feel comfortable participating in social content  

• →Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations  

• →Experience building influencer, ambassador, student, alumni, or community partnerships  

• →Comfort with analytics tools and social media management platforms  

• →Experience with community management, including monitoring and responding to comments and reviews 

• →Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to escalate sensitive issues 

• →A creative, detail-oriented, team-oriented mindset with strong organizational instincts and a willingness to support work beyond social media