Director, CRO & Analytics

ehouse is a Shopify-focused commerce agency partnering with ambitious brands to design, build, and scale high-performing ecommerce experiences. As a Shopify Platinum Partner, we work with growth-stage and enterprise merchants across DTC, B2B, and omnichannel commerce — helping them navigate complex migrations, integrations, and platform evolution with clarity and confidence.

The Director of CRO leads ehouse's conversion optimization practice as a data analyst and behavioral scientist first, translating quantitative signals into revenue-driving changes across client Shopify experiences. This role owns the analytics backbone of experimentation, statistical modeling, segmentation, and reporting and converts that data into testing hypotheses, prioritized roadmaps, and measurable outcomes for DTC and omnichannel brands.

The ideal candidate treats every optimization decision as a data question: what the funnel and cohort data show, whether a result is statistically significant, and what segment-level analysis recommends next. Deep, hands-on fluency in analytics platforms (GA4, Shopify, BigQuery, SQL) and experimentation statistics is core to this role, not a nice-to-have.

Client Strategy & Leadership

• →Lead strategic CRO engagements for DTC ecommerce brands, including discovery, ongoing retainers, and ad hoc consulting initiatives, grounded in each client's analytics data from day one
• →Serve as the client's data-driven strategy partner across site experience, merchandising, acquisition and retention, analytics, UX, and digital product roadmaps
• →Partner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives, backed by funnel and cohort analysis

• Bachelor’s degree in Marketing, Business, Analytics, UX,, or a related field (Master’s degree a plus or equivalent professional experience)
• Proven experience leading CRO initiatives as a data-first practice, mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
• Advanced proficiency in eCommerce analytics, with the ability to translate raw data into clear insights and prioritized, revenue-ranked actions
• Hands-on experience with statistical modeling for web experiments, including hypothesis testing, sample size and significance calculations, and segmentation
• The ability to translate data into clear insights and prioritized actions.
• Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
• Advanced, hands-on proficiency with Google Analytics (GA4), including custom reporting, funnel and segmentation analysis
• Experience building a prioritized, resourced testing roadmap grounded in quantitative impact estimates
• Shopify platform experience
• Experience partnering with UX, Design, and Development teams to bring insights and experiments to life.
• Experience conducting UX analysis, usability testing, and heuristics evaluations.
• Excellent communication and presentation skills — comfortable presenting data and statistical findings to both client stakeholders and internal teams
• Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment

• Prior agency experience supporting multiple brands and workstreams
• Experience with Klaviyo or other email/retention platforms, and how retention data informs CRO
• Cross-channel media literacy (paid social/search) to speak to how traffic quality and acquisition data affect test reliability
• Working proficiency with BigQuery and SQL for independent, ad hoc data analysis