Manager, Marketing Effectiveness

• Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.
• Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
• Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
• Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
• Provide strategic oversight to clients, helping them optimize marketing spend, enhance campaign performance, and improve customer segmentation and ROI.
• Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches
• Continuously identify and implement innovative approaches to solve client business challenges.


People & Project Leadership

 

• Line manage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction.
• Lead talent development initiatives, including annual talent reviews and career development planning,
• Mentor project teams, guiding analytical workstreams, ensuring quality, and promoting knowledge sharing to develop team capabilities.
• Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities
• Recruit, align, and develop resources to build high-performing teams, retaining top talent.
• Encourage collaboration, communication, and knowledge sharing within squads, inspiring team engagement and continuous improvement.

Account & Business Growth

• Serve as the operational and strategic point of contact for key accounts, maintaining strong long-term client relationships.
• Identify cross-sell and upsell opportunities and support global account growth strategies.
• Contribute to the scoping and design of new projects, ensuring business cases align with Ekimetrics capabilities.
• Track and animate realized client business gains from Ekimetrics partnership, drive a narrative of program value to account stakeholders.

 

Practice & Thought Leadership

• Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence.
• Contribute to thought leadership, knowledge management, and innovation initiatives.
• Act as an ambassador of Eki culture role-modelling Ekimetrics’ core values: Curiosity, Creativity, Excellence, Generosity, Enjoyment.

Client & People Management

• Proven ability to lead multiple project teams and manage priorities autonomously.
• Skilled in client account management, maintaining relationships, and identifying growth opportunities.
• Excellent communication, storytelling, and presentation skills for senior stakeholders.
• Strategic thinker with strong problem-solving skills and focus on continuous improvement.
• Experienced in mentoring, talent development, and encouraging team growth.

 

• Collaborative, proactive, and results-driven.
• Positive, resilient, and adaptable in fast-paced environments.
• Curious, creative, and committed to delivering high-quality and impactful work.

At Ekimetrics, we believe your ideas truly matter. Here, your ideas are yours to build and bring to life. We embrace an entrepreneurial spirit, encouraging you to push boundaries to achieve meaningful impact. But it’s not just about individual success—we thrive on collaboration and enriching one another.

Together, we’re constantly learning and growing, whether through personalized career paths and training, challenging projects, mentorship, or simply through the diverse perspectives we bring to the table.

And perhaps more importantly, we believe in enjoying what we do. Ekimetrics is a stimulating and safe environment where you can thrive as your authentic self.

In 2023, Ekimetrics obtained the “mission-driven company” status, reflecting our strong commitment to CSR.

Our purpose: Accelerate organizations’ transformation towards sustainability, through the application of data science and artificial intelligence.

We were also certified Great Place to Work© in France, the United Kingdom, and the United States in 2023, and our Hong Kong office received the Best Companies to Work for in Asia 2023© award.

Ekimetrics is part of the French Tech 120 ranking. We have been selected by La French Tech to join the prestigious group of the top 120 French scale-ups, recognized for their potential to become international leaders.