Head of Performance Marketing

Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible.

We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures.

Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems.

We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about.

We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care.

We are headquartered in Emeryville, California and privately-held with world class investors and partners.

The Head of Performance Marketing owns the operational, financial, and analytical backbone of paid customer acquisition for the Direct-to-Clinician business at Eko. You will, along with your team of acquisition marketing channel managers, be accountable for efficiently deploying paid media dollars to healthcare professional audiences with the goal of convincing them to purchase an Eko device. This role is a great fit for someone who thinks strategically, and thrives in a hands-on, technical, data-driven environment and enjoys the challenge of determining where incremental dollars should be deployed to drive efficient new customer acquisition. You will work in tight partnership with the GM of Provider and Senior Director of eCommerce to oversee performance across all existing and emerging paid marketing channels channels.

This is a high impact role where you will lead and develop a high-performing team of performance marketers, working closely with them to refine the vision, execute a strategy informed by customer insights, and ultimately scale paid marketing initiatives to drive omnichannel customer acquisition and revenue growth for the direct provider business at Eko. You will help drive our performance culture, directly managing and recruiting A+ talent and guiding internal and external partners in creating effective and impactful work, and hold a key role on the Provider Leadership Team at Eko. 

• Lead and scale Eko’s paid media marketing efforts for the DTC business across Social, Influencers, Search, Programmatic, Offline, Audio, and Affiliate Partnerships, managing both in-house talent and external agencies to drive efficient growth.
• Drive forecasting, performance reporting, and attribution measurement for the direct business, including setting targets and measuring performance for Media Spend, Revenue, ROAS, and channel attribution, ensuring the team achieves or exceeds their goals through intentional planning, flawless execution, and continuous optimization.
• Guide the development of growth-focused creative, weight in on the priorities for video, static, and audio ad production based on performance insights and customer research, working closely with our in-house creative team and external creative agencies.
  Support the campaign calendar and channel execution for key messaging moments, limited edition colorways, price promotions, and industry events—ensuring timely, cohesive, and high-performing campaigns.
• Ensure compliance with company policies and applicable laws
• Other duties as assigned

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