Senior Marketing Specialist

The role is to formulate strategies for online platform and responsible for driving growth and develop the channel to meet revenue and growth targets. This role must lead the team and cross functionally and executes comprehensive online sales and ecommerce business plan, and tracking sales trends and identifies opportunity for growth.

• →Assist the 360 MM for Implementation of the Marketing plans for Egypt portfolio to ensure the delivery of the local market Net Sales, Margin & budget and brand goals across all product lines, in conjunction with the centrally developed IMAP  
• →Manage the execution of specific tasks as part of the Marketing plan that ensure targets are met for channels and product groups as defined in the annual budget
• →Assist in developing and deployment of branding for service center team & sites according to our brand guidelines
• →Assist in developing in-store branding requirements jointly with retail team
• →Assist in production of the required promotional & printing material
• →Assist in all payments & financial processes / budget
• →Assist for the development and production the ATL marketing assets across traditional touch points (TV / Radio / OOH etc) for effective deployment of the consumer communication strategy.
• →Assist in development and production of the BTL marketing assets for effective deployment of the communicated message.

• →Assist and follow up with DMM and execution the specific identified posts/materials across digital touch points (Social / Website / E-Commerce) for effective deployment of the digital strategy/Brand GLs

• →Monitor ongoing campaigns.

• →Assist on the Consumer research Quantitative and Qualitative; from research set up, questionnaire, execution including analysis and recommendations.

• →Assist in executing the Consumer Marketing Activities across all channels in line with strategy; including ATL/BTL/PR content & product plans/Influencers/Digital/Activation. Constantly assess the media buying of the plans required to ensure its effectiveness and highest ROI

Analyze the company’s competitive position to highlight competitor activity and new opportunities for share growth in the market

• →Work closely with our partners/ agencies and suppliers to achieve them to ensure the effectiveness in commination and business object

·       Flexibility of work hours with hybrid work arrangement.

·       Discounts on Electrolux products and services.

·       Medical & Hospitalization coverage.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

• 2-4 years of experience in Marketing, Brand Management, Digital Marketing, or related commercial role within fast-paced, consumer-focused industries such as Consumer Electronics, Home Appliances, FMCG, Retail, Telecommunications, or Automotive.
• Proven experience in supporting and executing integrated marketing campaigns across multiple channels, including ATL (TV, Radio, OOH), BTL, Digital, social media, PR, Retail Activations, and In-store Branding.
• Strong understanding of brand management principles, consumer communications, and campaign execution, with the ability to coordinate multiple projects simultaneously and deliver against timelines.
• Experience collaborating with advertising, media, digital, PR, and creative agencies, as well as managing relationships with external suppliers and production partners.
• Exposure to retail marketing, point-of-sale materials (POSM), merchandising, promotional activities, and shopper marketing initiatives are highly preferred.
• Experience supporting marketing budgets, purchase orders, invoices, and payment processes is an advantage.
• Strong analytical skills with the ability to monitor campaign performance, evaluate results, assess competitor activities, and identify growth opportunities.
• Excellent stakeholder management, communication, and cross-functional collaboration skills, with the ability to work effectively with Sales, Retail, Finance, Procurement, and external partners.

·       https://career.electroluxgroup.com/global/en