Creative Lead - Performance Marketing

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We’re hiring builders who want ownership, speed, and impact at global scale.

• →Own the creative engine for paid social (Meta first, then YouTube and TikTok): what we make, what we test, and what scales
• →Turn customer insight into angles, scripts, and hooks, from the problem a salon owner or a consultant is trying to solve, not from features
• →Run the testing pipeline with performance marketing: what goes in, at what spend, when to kill, when to scale, judged on CAC and return, not CTR alone
• →Lead a mix of in-house writers, AI video editors, agencies, and creators, and hold the bar on both quality and speed
• →Use AI generation (including our own video agent) to test scripts fast, then put human production behind the winners
• →Break down why ads win or lose, ours and competitors’, into a playbook the whole team reuses

• 5 to 8 years in performance creative or creative strategy for paid acquisition, with real budgets behind your work. App, SaaS, or subscription experience preferred over D2C
• A portfolio of performance ads you made, and the ability to walk us through how each performed (spend, CPA, or ROAS) and why. This is non-negotiable
• You write hooks and scripts yourself, not just brief them
• Comfortable in the data: you read ad-level results yourself and know the difference between a cheap signup and a paying customer
• Hands-on with AI creative tools, and clear on where they work and where they don’t
• Have led writers, editors, or agencies

• Experience with US audiences
• B2B, SMB, or no-code/dev-tool products