Senior SDR – High-Ticket Real Estate

Candidates with experience in one or more of the following industries are highly preferred:

• Custom Home Builders
• ADU Builders
• Residential Construction Companies
• Design-Build Firms
• Home Remodeling & Renovation
• General Contractors
• New Home Sales
• Residential Real Estate Development

Experience in any of the following roles is a plus:

• Senior SDR
• Business Development Representative (BDR)
• Inside Sales Representative
• Appointment Setter
• Builder Sales Representative
• New Home Sales Consultant
• Sales Coordinator
• Customer Success Representative supporting builders

• →Respond promptly to inbound franchise inquiries via phone, email, text, and CRM.
• →Conduct discovery calls to understand each candidate's experience, financial qualifications, business goals, and timeline.
• →Educate prospective franchise owners on our business model and franchise opportunity.
• →Build trust and establish strong relationships with prospective franchisees.
• →Qualify leads using established criteria and schedule appointments for Franchise Development Executives.
• →Handle objections professionally and maintain consistent follow-up until a decision is reached.
• →Maintain accurate CRM records, notes, and pipeline stages.
• →Execute structured follow-up campaigns across multiple communication channels.
• →Collaborate with marketing and franchise development leadership to improve lead conversion.
• →Meet or exceed monthly activity, qualification, and appointment-setting goals.

• 2+ years of experience in Sales Development, Business Development, Inside Sales, or Appointment Setting.
• Experience working in or selling to the residential construction or home building industry.
• Excellent verbal communication and relationship-building skills.
• Strong consultative selling and objection-handling abilities.
• Experience managing leads within a CRM platform (GoHighLevel, HubSpot, Salesforce, or similar).
• Highly organized with exceptional follow-up discipline.
• Self-motivated and comfortable working in a remote environment.

• Speed-to-lead response time
• Contact rate
• Qualified lead percentage
• Appointment set rate
• Appointment show rate
• Lead-to-opportunity conversion rate
• CRM accuracy and follow-up compliance

Successful Senior SDRs consistently:

• Respond quickly to every new lead.
• Build trust and credibility with prospective franchise owners.
• Qualify candidates efficiently and professionally.
• Maintain disciplined follow-up until every lead reaches a clear outcome.
• Consistently exceed appointment-setting goals.
• Represent the brand with professionalism and enthusiasm in every interaction.