Senior SDR – Real Estate

Role Overview

We are seeking a disciplined and professional Senior SDR to manage inbound real estate leads for residential builders and real estate operators.

This role is responsible for engaging new inquiries quickly, qualifying prospects, nurturing conversations, and booking high-quality appointments for our clients' sales teams.

You will work inside structured CRM systems with automation and AI support, ensuring no lead goes cold and every opportunity is properly qualified.

Compensation: $4 per hour + commission tied to appointments booked and show rates.
This is not a call center position.
This is a performance-based sales support role.

Key Responsibilities

Respond to inbound leads immediately via phone, SMS, and email
Qualify prospects based on defined criteria (budget, timeline, intent, location, etc.)
Book qualified appointments into client calendars
Maintain accurate CRM records and pipeline stages
Follow structured follow-up sequences
Re-engage aged or unresponsive leads
Confirm appointments to improve show rates
Report daily activity and KPIs

Performance Metrics

Speed to lead response
Contact rate
Qualification rate
Appointments booked
Show rate
CRM accuracy

Ideal Candidate

Clear, professional English communication
Neutral accent (preferred)
Confident on the phone
Strong objection-handling skills
Organized and disciplined
Comfortable working with CRM systems
Sales or real estate experience preferred
Self-managed and performance-driven.