Pricing Strategy & Insights Manager

As the Manager, Pricing Strategy & Insights, you will help shape pricing strategy across H&R Block, spanning DIY tax preparation, Assisted in-person and Virtual services, and new products and services beyond tax. You will combine consumer, competitive, and financial insights to identify opportunities that drive revenue growth, improve profitability, enhance customer value, and strengthen H&R Block's competitive positioning.

 

You will work across the business to evaluate pricing opportunities, lead research and testing, manage pricing initiatives, and translate complex analysis into clear, actionable recommendations for business leaders.

 

• Evaluate pricing opportunities across products, business units, services, and channels, including price metrics, pricing models, price curves, bundling, and new monetization opportunities
• Partner with Data Science, Customer Center of Excellence, and Marketing to design and execute pricing research and in-market tests focused on willingness to pay, price sensitivity, and perceived value
• Translate consumer, competitive, and financial insights into actionable pricing recommendations and business cases
• Monitor market developments and competitor pricing, promotions, and service offerings across tax preparation, financial services, and adjacent industries
• Design and evaluate pricing experiments, A/B tests, and market pilots, including defining success metrics and KPIs, analyzing results and statistical significance, and recommending next steps
• Develop pricing reporting, analytics, frameworks, tools, and best practices that strengthen pricing capabilities and support consistent, insight-driven decisions, while managing and developing a pricing data science analyst
• Lead cross-functional pricing initiatives, including project planning, stakeholder alignment, and development of H&R Block's enterprise pricing roadmap

• Bachelor's degree in Business, Economics, Finance, Marketing, Analytics, or a related field
• Five or more years of experience in pricing strategy, corporate strategy, management consulting, consumer insights, or a related discipline
• Strong strategic, analytical, and financial acumen, including experience building business cases, performing "what-if" scenario modeling, and translating financial impacts into recommendations
• Strong understanding of pricing principles and concepts, including price elasticity, value-based pricing, promotional effectiveness, portfolio effects, and product roles
• Experience using consumer research, competitive analysis, and strategic business analysis to inform commercial decisions
• Experience designing or evaluating pricing experiments, A/B tests, or market pilots, including defining KPIs, evaluating statistical significance, drawing conclusions, and recommending next steps
• Demonstrated ability to manage cross-functional initiatives, facilitate strategic discussions, and influence stakeholders at multiple levels of an organization
• Strong written and verbal communication skills, including executive presentations and workshop facilitation

• Experience in strategic pricing, pricing consulting, or commercial strategy for consumer-facing products or services
• Experience with pricing research methodologies, including conjoint analysis, discrete choice modeling, and willingness-to-pay studies
• Experience with price management and optimization, including pricing software, tools, or related capabilities
• Experience with pricing structures and monetization strategies across digital products, professional services, subscriptions, or bundled offerings
• Experience working across multiple business units within a large, matrixed organization
• Familiarity with the tax preparation industry, financial services, or other seasonal, transaction-oriented consumer businesses

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

$101,200-$161,900/Yr.