Senior Influencer Marketing Manager

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Senior Influencer Marketing Manager defines and leads Empower’s enterprise-wide influencer marketing strategy across the social media ecosystem. This role owns the end-to-end influencer marketing discipline, including strategic vision, creative and content strategy, partnership governance, investment management, performance measurement, and risk management frameworks that enable scalable, brand-safe, and high-impact programs.

Reporting to the Vice President of Social Media Marketing, the Senior Influencer Marketing Manager serves as Empower’s senior influencer marketing authority. This role drives business outcomes through indirect leadership, agency oversight, and cross-functional collaboration with Brand, Social Media, Communications/Public Relations, Creative, Legal, Media, Data, and Product teams.

• →Define, lead, and continuously evolve Empower’s enterprise-wide influencer marketing strategy across social media platforms, aligning programs with business objectives, brand positioning, and marketing priorities.
• →Establish the strategic vision, creative direction, content guidelines, and partnership governance for influencer marketing initiatives.
• →Identify emerging social media platforms, creator trends, audience behaviors, and cultural opportunities to inform influencer marketing strategy.
• →Develop and manage the annual influencer marketing operating plan, investment strategy, and budget allocation.
• →Provide strategic oversight of external influencer marketing agencies, including agency performance, accountability, and delivery against established objectives.
• →Lead influencer marketing initiatives across always-on programs, product launches, brand campaigns, and strategic partnerships.
• →Oversee influencer identification, evaluation, partnership negotiations, contracting, and ongoing relationship governance.
• →Partner with Brand, Social Media, Communications/Public Relations, Creative, Legal, Media, Data, and Product teams to deliver integrated influencer marketing programs.
• →Establish influencer marketing key performance indicators (KPIs), measurement frameworks, reporting standards, and optimization strategies.
• →Present influencer marketing performance, investment recommendations, and strategic insights to senior leadership.
• →Own influencer compliance, brand safety, and risk management frameworks, ensuring alignment with Federal Trade Commission (FTC) endorsement guidelines, applicable regulatory requirements, and company policies.
• →Drive influencer marketing outcomes through cross-functional collaboration, agency leadership, and indirect influence.

• →Bachelor's degree in Marketing, Communications, Business, or a related field.
• →8+ years of marketing experience, including substantial specialization in influencer marketing.
• →Demonstrated experience developing and leading enterprise-scale influencer marketing strategies and programs.
• →Experience managing influencer marketing agencies, external partners, and complex stakeholder relationships.
• →Experience overseeing influencer partnership negotiations, contracts, and marketing investments.
• →Working knowledge of FTC endorsement guidelines, influencer disclosure requirements, and brand safety practices.
• →Strong analytical skills, including experience defining marketing KPIs, evaluating campaign effectiveness, and communicating performance insights.
• →Strong written and verbal communication skills, executive presentation capabilities, and cross-functional stakeholder management experience.
• →Ability to influence business outcomes through indirect leadership and collaboration across multiple functions.

• Experience leading influencer marketing programs in financial services or another highly regulated industry.
• Experience developing influencer governance frameworks and scalable creator partnership operating models.
• Experience measuring influencer marketing return on investment (ROI), brand lift

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***