Technical Solution Architect, Marketing & Communications

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Marketing Technology Solution Architect owns solution architecture direction for the capabilities that attract, inform, engage, and serve customers. The role translates business and customer-experience goals into target-state architectures, investment roadmaps, and practical design decisions aligned with enterprise standards.

The architect designs cohesive solutions across digital experience and content, customer identity and profile, consent and preferences, campaign and journey orchestration, messaging channels, personalization, analytics, and measurement. The role emphasizes architecture strategy, end-to-end solution design that assure scalability, security, resiliency and durability.

The ideal candidate has practical Amazon Web Services (AWS) architecture skills with experience applying cloud technology to marketing and communications use cases, like real-time customer signals, audience decisioning, recommendations or next-best actions, dynamic content, journey activation, and closed-loop measurement.

• →Translate business outcomes into capability maps, current- and target-state architectures, transition states, and delivery increments.
• →Design end-to-end architectures spanning websites and mobile experiences, content management, CRM and campaign platforms, customer data and identity, consent and preferences, journey orchestration, messaging channels, personalization, analytics, and enterprise systems.
• →Establish clear domain, data, event, and API boundaries that support reusable customer profiles, segmentation, decisioning, activation, attribution, and measurement while protecting privacy and consent.
• →Create and maintain architecture artifacts such as capability maps, context and container diagrams, data flows, sequence diagrams, nonfunctional requirements, architecture decision records, and option assessments.
• →Ensure solutions address security, privacy, accessibility, observability, resiliency, disaster recovery, performance, and operational supportability.
• →Lead architecture from discovery through implementation by facilitating design reviews, resolving cross-team decisions, identifying architectural risks, and providing guardrails to delivery teams without becoming the day-to-day system operator.
• →Evaluate platforms, vendor capabilities, integration approaches, and buy-versus-build options, contribute to architecture governance, and mentor engineers and architects in sound design practices.

• →7+ years designing and delivering enterprise digital, data, or customer-facing technology solutions, including 3+ years leading solution architecture or equivalent architecture decision ownership.
• →Demonstrated experience taking an ambiguous business objective through target-state design and production delivery. Candidates should be able to explain the business goal, architecture choices, constraints, personal contribution, and measurable outcome of at least one example.
• →Production Amazon Web Services (AWS) architecture experience using a relevant subset of services such as Lambda or containers, API Gateway, EventBridge, SQS/SNS, MSK or Kinesis, Step Functions, S3, DynamoDB or relational databases, CloudFront, IAM/KMS, and CloudWatch. Depth and sound tradeoffs matter more than matching every service.
• →Strong distributed-systems and data-architecture fundamentals, including APIs, asynchronous messaging, event streaming, idempotency, retry and replay, data modeling, identity, privacy and consent controls, and observability.
• →Working knowledge of marketing and communications concepts such as customer journeys, segmentation, campaign activation, personalization, content delivery, event instrumentation, consent and preference management, and performance measurement.
• →Ability to produce clear architecture artifacts and communicate options, risks, and tradeoffs to both business and engineering stakeholders while leading through influence.

• Architecture experience with one or more MarTech capabilities or platforms, such as Salesforce Marketing Cloud or CRM, Adobe Experience Cloud, Braze, Twilio, customer data platforms, experimentation tools, tag management, or CMS/DXP products. Exact vendor certifications are not required.
• Experience designing cross-channel engagement across email, SMS, push, web, mobile, or direct communications, including identity, consent, preference, deliverability, and customer-experience considerations.
• Experience with customer-data architecture, digital analytics, experimentation, attribution, or measurement pipelines used to improve marketing decisions and outcomes.
• Experience in financial services or another regulated environment where customer data, privacy, auditability, and operational resilience are important.
• AWS certification or equivalent demonstrated knowledge of AWS architecture, infrastructure as code, CI/CD, security controls, and cost-aware cloud design.

This job operates in a professional office environment.

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job.  The employer has the right to revise this job description at any time.   You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description.   You may be required perform other duties that are not included on this job description.  The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.