Marketing Lead (B2B iGaming)

We are seeking a creative, strategic, and results-driven Marketing Lead to elevate our global brand presence and drive commercial growth. Reporting directly to the Chief Commercial Officer (CCO), you will take end-to-end ownership of our global B2B marketing strategy, lead acquisition campaigns, brand positioning, and offline/digital event presence.

This is a high-impact role for an experienced B2B iGaming marketing leader ready to manage global marketing budgets, lead cross-functional initiatives, deliver memorable trade show experiences, and significantly boost our market share in a fast-paced, competitive landscape.

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  Lead, develop, and execute a comprehensive global B2B marketing strategy aligned with commercial priorities and growth objectives.

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  Manage and allocate the global marketing budget to achieve maximum ROI across brand, lead acquisition, and engagement activities.

• Plan and execute full-cycle participation in major iGaming expos and industry events globally (e.g., ICE Barcelona, iGB Live, SBC Summit, SiGMA).

• Plan, coordinate, and execute integrated B2B campaigns across digital, email, social, PR, and partner channels.

• Collaborate with Sales and Product teams to align marketing initiatives with lead generation, customer acquisition, and revenue goals.

• Design targeted account-based marketing (ABM) campaigns to attract key operators and platform partners.

• Manage relationships with iGaming media outlets, PR agencies, and event organizers to secure interviews, panel speaker slots, press releases, and thought leadership coverage.

• Coordinate joint marketing initiatives and co-branding campaigns with partners, platforms, and clients.

• Oversee the creation and upkeep of high-converting commercial decks, product one-pagers, game trailers, interactive demo pages, and promotional toolkits.

• Ensure all sales collateral accurately reflects product roadmaps and brand excellence.

• Drive B2B content and social media presence across LinkedIn, X (Twitter), YouTube, Telegram, and specialized iGaming platforms.

• Build engagement with C-level executives, operators, and industry decision-makers through tailored video content, product updates, and insightful articles.

• Oversee website updates, UI/UX improvements, SEO optimization, and content updates in collaboration with design and web development teams.

• Ensure high-conversion landing pages for new game releases, corporate announcements, and recruitment campaigns.

• Lead and mentor the marketing team and external vendors.

• Track marketing metrics (CAC, ROI, brand awareness, internal engagement, pipeline influence) and present performance reports to executive leadership.