Online Content Operations Specialist

Malaysia·Kuala Lumpurmid

OtherContent Operations Specialist

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Technical Tools

OtherContent Operations Specialist

~1 min read

→Manage the day-to-day publishing and scheduling of content across EPOS’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
→Coordinate social media calendars and ensure posts are published accurately and on schedule.
→Upload and manage captions, images, videos, links, hashtags, and other content assets.
→Ensure content follows brand guidelines and is adapted appropriately for each platform.
→Monitor post performance, engagement, reach, and traffic to identify opportunities for optimisation.
→Coordinate with Marketing and Creative teams to ensure required content assets are delivered on time.

Create, upload, update, and maintain product listings across Shopee, Lazada, TikTok Shop, and other online platforms.
Manage product titles, descriptions, specifications, attributes, images, videos, pricing, bundles, variations, and promotional information.
Ensure product information and pricing remain accurate and consistent across Malaysia and Singapore.
Regularly review listings for completeness, accuracy, visibility, and overall presentation.
Monitor competitor listings, product positioning, pricing, promotions, and content presentation to identify opportunities for improvement.
Support new product launches by ensuring listings and relevant content are ready before launch.

Upload and maintain content across EPOS websites, landing pages, campaign pages, and other digital platforms.
Ensure product information, promotional messages, banners, FAQs, and other customer-facing information are accurate and up to date.
Coordinate content updates for new products, campaigns, promotions, and business initiatives.
Conduct regular content audits to identify outdated, inaccurate, duplicated, or missing information.

Continuously optimise online content based on traffic, engagement, search visibility, conversion, and platform performance.
Analyse which listings, posts, products, and content formats generate stronger exposure and customer engagement.
Monitor both online and offline traffic trends where relevant and identify opportunities to improve digital visibility and customer conversion.
Conduct competitor benchmarking across product listings, pricing, promotions, positioning, and content strategies.
Support basic A/B testing of product titles, images, descriptions, promotional messages, and other content elements.
Recommend improvements based on customer behaviour and performance data rather than content aesthetics alone.

Support content execution for marketplace and social campaigns, including major promotional periods such as 9.9, 10.10, 11.11, and 12.12.
Coordinate campaign banners, promotional messages, product listings, vouchers, bundles, and related digital assets.
Ensure campaign content, pricing, product information, and promotional mechanics are accurately reflected across platforms.
Work closely with Marketplace Operations and Growth teams to prioritise key products and campaigns.

Maintain an organised content library covering product images, videos, descriptions, campaign assets, social media materials, and other digital content.
Coordinate with Marketing, Growth, Product, Sales, Customer Operations, and Creative teams to gather accurate information and content requirements.
Ensure consistency of product and brand information across different platforms and markets.
Establish simple processes and checklists to reduce content errors and improve publishing efficiency.
Ensure content complies with relevant platform policies and brand requirements.

Track key content and platform performance metrics such as Traffic, Impressions, Reach, Engagement, Product Views, CTR, CVR, and Orders.
Prepare regular reports highlighting content performance, listing quality, traffic trends, and areas for improvement.
Identify top- and underperforming content or listings and recommend optimisation actions.
Use data and competitor insights to continuously improve content quality, exposure, and conversion.

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2–5 years of experience in Content Operations, E-commerce Operations, Marketplace Operations, Digital Marketing, Social Media Operations, or a related role.
Hands-on experience managing social media content, product listings, website content, or online marketplace content.
Familiarity with platforms such as Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, and LinkedIn.
Strong attention to detail, particularly when handling product information, pricing, promotional content, and multiple online platforms.
Data-driven mindset, with the ability to use performance metrics and competitor benchmarking to identify content optimisation opportunities.
Comfortable using Excel/Google Sheets for basic reporting and analysis.
Experience with CMS, social media scheduling tools, marketplace seller centres, or content management platforms would be advantageous.
Basic understanding of SEO, e-commerce conversion, digital traffic, and content performance metrics is preferred.
Strong coordination and communication skills with the ability to work across multiple teams.
Ability to manage multiple platforms, markets, campaigns, and deadlines simultaneously.
Good command of English; proficiency in Chinese and/or Malay would be an advantage.