Senior Director, Marketing Enablement & Operations
Quick Summary
Join a ChallengerAt EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast,
What We Offer
~1 min read-
Design and lead the enterprise marketing operating model, including planning, intake, prioritization and workflow processes.
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Establish consistent ways of working that improve collaboration, accountability and execution across marketing teams.
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Drive continuous improvement initiatives that increase efficiency, visibility and speed to market.
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Build scalable frameworks and standards that support organizational growth and evolving business needs.
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Lead the marketing team’s effective use of key platforms, including CRM and email automation tools, in partnership with Technology and platform owners.
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Partner with Technology and platform owners to support platform enhancements, integrations and adoption that improve marketing delivery.
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Identify opportunities to automate workflows and streamline delivery processes.
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Champion responsible AI enablement across marketing through capability building, governance and workflow integration.
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Lead the enterprise go-to-market framework and marketing processes to maximize quality and efficiency.
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Own the integrated marketing planning process and enterprise marketing calendar.
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Drive alignment across brand, product, channel and partner initiatives.
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Ensure resources, timelines and priorities are coordinated to support strategic objectives and divisional OKRs.
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Establish governance frameworks that support effective decision-making and marketing execution.
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Lead compliance and approval processes in partnership with Legal and Compliance teams.
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Ensure marketing activities adhere to regulatory requirements, corporate policies, brand standards and the responsible use of data and technology.
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Support regular compliance tracking and reporting requirements.
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Lead agency operating models, governance and performance management.
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Manage relationships with key external partners and marketing service providers.
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Establish processes for resource planning, workflow management and delivery oversight.
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Ensure agency partnerships deliver strong business outcomes and operational effectiveness.
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Develop operational KPIs, dashboards and reporting frameworks.
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Monitor marketing effectiveness, workflow performance and team capacity.
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Provide insights and recommendations that improve operational efficiency and organizational performance.
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Support budgeting, resource planning and investment prioritization activities.
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10+ years of progressive leadership experience in marketing operations, business operations, marketing transformation, enablement or related functions.
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Proven success building and scaling operating models within complex, matrixed organizations.
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Experience leading enterprise-wide transformation, process improvement and organizational change initiatives.
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Experience leading multidisciplinary teams across marketing operations, marketing technology, project delivery, automation or business enablement functions.
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Demonstrated success attracting, developing and retaining high-performing technical and operational talent.
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Strong understanding of integrated marketing, go-to-market execution and modern marketing practices.
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Experience leading marketing operations teams that use CRM, email automation or other marketing platforms to deliver 360 campaigns and customer communications.
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Financial services, regulated industry or risk-aware operating environment experience is an asset.
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
Location & Eligibility
Listing Details
- Posted
- October 5, 2026
- First seen
- October 5, 2026
- Last seen
- October 5, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 62%
- Scored at
- October 5, 2026
Signal breakdown
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