Social Media Manager

• Create and publish content across Instagram, TikTok, and YouTube using AI-assisted workflows. Develop and operate high-velocity content systems leveraging tools such as LLMs, video generation, and editing platforms. 
• Manage publishing cadence and continuously test content variations to improve performance. 
• Monitor and engage with communities through comments, DMs, and creator interaction.
• Identify emerging platform trends and rapidly translate them into testable content formats.
• Ensure consistency between organic storytelling and campaign narratives.

• Build and operate automated pipelines for sourcing, evaluating, and prioritizing creators.
• Leverage AI tools to personalize outreach and improve response and conversion rates.
• Directly manage creator collaborations and activations with a test-and-learn approach.
• Continuously identify high-potential creators across relevant categories.
• Develop repeatable systems to scale creator partnerships efficiently.

• Develop and maintain a scalable pipeline of UGC assets to support paid media channels.
• Translate performance insights into creator prompts, scripts, and content directions.
• Generate high volumes of ad-ready creative through structured creator workflows.
• Collaborate with Brand, Creative, and Growth teams to increase testing velocity.
• Continuously refine content formats based on campaign performance.

• Leverage AI tools and internal systems to automate key workflows across content and creator operations.
• Build and improve processes for content generation, creator outreach, and performance tracking.
• Integrate tools such as Dify, automation platforms, and APIs to increase efficiency and output.
• Continuously optimize workflows to reduce manual effort and increase scalability.

• Monitor social platforms to identify emerging trends, formats, and cultural moments.
• Quickly translate insights into content, creator activations, and experiments.
• Operate with a rapid test-and-learn mindset, prioritizing speed and iteration over long planning cycles.

• Identify and execute partnership opportunities across creators, podcasts, newsletters, and communities.
• Support brand presence during launches, activations, and key moments through scrappy, high-impact initiatives.
• Act as a connector between US market trends and broader brand strategy.

• Track engagement, reach, and conversion impact across content and creator initiatives.
• Use performance insights to refine content formats, creator selection, and workflows.
• Collaborate with Growth and Brand teams to identify and scale high-performing opportunities.

• Based in the United States with strong familiarity with US creator culture and platform trends.
• Experience managing social media channels for consumer brands.
• Experience developing creator partnerships or influencer programs.
• Strong understanding of TikTok, Instagram, Reddit, and YouTube ecosystems.
• Experience supporting UGC production for paid media is highly preferred.
• Background in consumer brands, wellness, lifestyle, beauty, or CPG is a plus.
• Experience working with agencies or creator networks is preferred.
• Comfortable working cross-functionally with creative, brand, and performance teams.
• Entrepreneurial mindset with ability to identify opportunities proactively.
• Experience working with AI-supported workflows or creator sourcing tools is a plus.
• Excellent communication skills, both written and verbal.

We want to get to know your technical expertise, your strategic mindset, and how you approach problem-solving. Here is what you can expect during the interview process:

• Step 1: Initial Screening
• • A conversational interview with our Talent Acquisition/HR team. We will focus on understanding your core experience, your alignment with the role’s requirements, your aptitude for AI and emerging tech, and your overall cultural fit at Essor.
• Step 2: Case Study Assessment
• • A practical, take-home exercise designed to give you an opportunity to showcase your strategy, technical capabilities, and problem-solving skills in a real-world scenario.
• Step 3: Deep Dive & Case Review
• • You will meet first with the Hiring Manager, followed by the Head of Department. During these sessions, we will review your case study presentation, evaluate your blend of hard and soft skills, and discuss how you would collaborate with the wider team.
• Step 4: Final Leadership Interview
• • A final conversation with members of our leadership team to align on high-level strategy, business impact, and long-term vision.

At Essor, technical fluency is a prerequisite for excellence. We look for individuals who are excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.

Whether it’s deploying AI coding agents (Copilot, Antigravity) to ship faster, building agentic workflows in N8N or Dify, or querying data via SQL to drive objective decisions, you should be a practitioner of the "automated-first" mindset. While we don't expect Day 1 mastery, we do require a relentless "learn-and-apply" loop. We are committed to your growth through active mentorship and internal upskilling, expecting in return a commitment to continuous experimentation and the proactive application of AI to solve complex business problems.

Own your impact. Join us.

The estimated salary range for this role is $100-110K per year. Final compensation will depend on experience, skills, and location.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

veteran status.