Social Media Content Manager

Mexico·Mexico CityRemotefull-timemid

MarketingContent Marketer

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Quick Summary

Key Responsibilities

pillars, formats, campaign arcs, and seasonal angles aligned to brand and business goals Build and maintain a rolling content calendar — planned ahead to keep production, design,

Requirements Summary

Proven track record of defining and executing content strategies across digital and social channels, from setting the editorial vision to measuring impact, preferably within high-growth startups,

Technical Tools

MarketingContent Marketer

About Us

At Félix, we are building the indispensable financial companion for Latinos in the US. We combine an AI-powered, conversational-first interface with real-time financial infrastructure to make cross-border money movement as easy as sending a text. Starting with fast, affordable remittances powered by AI and crypto rails, we are expanding into credit, savings, and wallet services to support the complete immigrant financial journey. Our ambition is to deliver a white-glove financial experience with the simplicity of a conversation to a community the traditional financial system has historically overlooked.

We are a hyper-growth Series C company, backed by over $300 million in funding from top-tier global investors, including Andreessen Horowitz, QED, Castle Island, Switch Ventures, HTwenty, Monashees, General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award.

Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long because we are obsessed with our customers. We get things done with urgency and focus, driven by extreme ownership over our impact. We collaborate without ego, fostering radical transparency and fierce loyalty so we can grow together. Because we aim for insanely great rather than just good enough, we stay insatiably curious—always experimenting, building the future today, and delivering a product that truly makes our users' lives better.

About the role

As strategic Social Media Content Manager you own and elevate Félix's social media presence. In this role, you are responsible for building a proactive content engine — moving the team from reactive to intentional across every platform. You own the full content cycle, from strategy and planning to production and execution, ensuring every piece is on-brand, platform-right, and always a step ahead. A key part of this role is translating brand and campaign priorities into organic social executions, continuously improving what gets published, and keeping production, design, and partners unblocked at all times.

Responsibilities

Strategy and Planning

Own the content strategy: pillars, formats, campaign arcs, and seasonal angles aligned to brand and business goals
Build and maintain a rolling content calendar — planned ahead to keep production, design, and partners unblocked, while staying agile enough to jump on trends and cultural moments as they happen
Translate hero campaigns and brand initiatives into organic social media executions across all channels
Analyze performance regularly — identify what's working and turn insights into strategy, not just reporting
Continuously audit and improve content quality: formats, tone, visual language, and platform fit
Manage relationships with creative partners and providers — from briefing and production oversight to delivery QA and invoicing
Partner with the Paid Social team to ensure organic and paid content strategies are aligned and mutually reinforcing

Production and Execution

Own the copy creation process — from briefing to final copy — adapting tone per platform, campaign, and audience
Brief, direct, and QA all creative partners and providers
Own production of static and short-form content in collaboration with the design team and/or agency
Manage the creative pipeline and design tickets
Lead content tropicalization and localization efforts

Collaboration (receives, doesn't produce)

Receives community insights, trend signals, and curated user profiles from Community Manager to inform strategy and content creation where applicable.
Receives engagement and sentiment data — does not generate these reports

Key Metrics

Planning lead time: Calendar always sufficiently ahead of publishing
Content quality: Pillar coverage and format variety per cycle
Platform growth: Reach, impressions and follower base month over month
Production health: Partners on brief, no last-minute blocks
Website traffic & signups: Sessions and sign-ups driven from organic social content via UTM tracking

Requirements

4+ years of content strategy and creation experience: Proven track record of defining and executing content strategies across digital and social channels, from setting the editorial vision to measuring impact, preferably within high-growth startups, B2C tech, or fintech.
On-camera presence & video production: Comfortable and confident being the on-screen face of the brand ("mostrarse en redes"), with hands-on skills in conceptualizing, filming, and editing short-form video (TikTok, Instagram Reels, YouTube Shorts).
End-to-end scriptwriting & narrative storytelling: Strong scriptwriting capabilities with an innate ability to spot emerging cultural and social trends, translating complex product features and brand positioning into relatable, human-centered stories.
Workflow & channel management: Hands-on experience defining the role of each channel, managing publishing rhythms, and growing engaged communities on conversation-driven platforms (Instagram, Facebook, TikTok, X).
Editorial planning & partner collaboration: Demonstrated experience owning content calendars and managing cross-functional production pipelines, including collaborating with external agencies, creators, and freelance partners.
Data-informed content strategy: Ability to analyze engagement metrics, video completion rate, and audience insights to evaluate performance, test hypotheses, and continuously iterate on content creative strategy.
Extreme ownership & proactive execution: Highly organized self-starter with a strong bias for action, capable of navigating ambiguity, prioritizing high-impact initiatives, and executing under fast-paced startup deadlines.
Language proficiency: Native Spanish speaker with advanced professional English proficiency (spoken and written).

These are the applicable requisites, although equivalent competencies in any of the above will also be considered.

What We Offer

Competitive salary
Initial stock options grant
Annual performance bonus
Health, dental, and vision plans
Work model: currently fully remote, with a future transition to a hybrid set up.
Continuous learning opportunities
Unlimited PTO
Paid parental leave
Empowering opportunities for growth in a dynamic entrepreneurial environment

Equal Opportunity Employer

At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.

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