Director, Marketing - EUFLEXXA

As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.

Director Marketing, Specialty Care has end-to-end accountability for EUFLEXXA, one of Ferring’s top brands and a mature, market-leading hyaluronic acid brand for osteoarthritis of the knee. The role leads brand strategy and execution in the US, translating commercial priorities into annual and multi-year plans, performance goals, budgets and practical deliverables. The Director stewards the brand’s differentiated value proposition in a competitive buy-and-bill market, balancing demand, access, investment and profitability.

This is a hands-on leadership opportunity to own the complete brand agenda, from driving development of strategy across the cross functional team to working closely with field leadership to developing training and resources that enable optimal brand execution. Working closely with field leadership, field advisory teams and cross-functional partners, the Director leverages real time market insights and adapts to changing dynamics. Partner with Finance, Market Access and Commercial Operations to develop and execute aligned strategies that prioritize resources and deliver profitability.  Success requires strong analytics, sound judgment with limited data, and the ability to move between strategic decisions and tactical delivery while incorporating feedback and monitoring results.

With Ferring, you will be joining a recognized leader, identified as one of “The World’s Most Innovative Companies” by Fast Company, and honored by Fortune with inclusion on its “Change the World List,” for addressing society’s unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country.

• →Lead EUFLEXXA brand strategy and execution, with accountability for US sales objectives, revenue targets and brand performance, annual business plans, multi-year strategy and advertising and promotion budgets.
• →Lead brand performance and strategy presentations to the Leadership Team, translating trends, risks and opportunities into clear recommendations on priorities, investment and execution.
• →Collaborate closely with the National Sales Director and Director, KAMs, to align brand priorities with customer/market dynamics, define execution plans, and activate field teams.
• →Engage field teams to gather insights, co-develop and test appropriate tools, materials and resources, and implement feedback. Close the loop with the field on what has changed and assess whether new resources improve execution.
• →Manage hands-on tactical delivery, including field resources, patient/provider support, direct promotion and omnichannel campaigns. Establish KPIs, evaluate the promotional mix and pilots, and manage timelines, expenses and resource allocation within approved budgets.
• →Partner with Sales Operations and analytics teams to assess brand performance, account-level segmentation, demand and customer behavior. Integrate quantitative findings with customer and field insights to identify opportunities and guide commercial action.
• →Partner with Market Access leadership on access, pricing and contracting strategies and negotiations, preserving a compelling value proposition while managing price pressure and profitability.
• →Lead annual and quarterly brand forecasting with Finance, analytics and commercial partners, providing direction on sales estimates, market assumptions and resource needs. Collaborate with Sales and Operations Planning and supply stakeholders to align supply forecasts with demand and support continuity.
• →Partner with Training and field leadership to refine product and promotional training, and reinforce effective use in customer interactions.
• →Engage customers and synthesize marketplace insights to anticipate changes and adapt plans. Ensure brand activities and materials follow applicable medical, legal, regulatory and compliance review processes.

• Bachelor’s degree in marketing or a related business discipline.
• At least 15 years of diverse commercial experience in the pharmaceutical or biotechnology industry. A broad set of experiences spanning sales operations/analytics, market access, marketing and/or sales is required.
• Demonstrated success developing and executing brand strategies, with experience managing mature, inline products and accountability for commercial performance. Experience commercializing products in buy-and-bill markets is required.
• Strong analytical skills, including account-level segmentation, forecasting, KPI interpretation and synthesis of customer and marketplace insights into actionable recommendations.
• Proven ability to drive strategic decisions with limited or incomplete data, articulate assumptions, evaluate scenarios and options, exercise sound judgment and learn while monitoring results.
• Proven ability to collaborate across functions, activate matrix teams and influence without formal authority. Experience building effective partnerships with sales and market access leadership and engaging field advisory teams.
• Willingness and demonstrated ability to manage tactics and create practical field resources while simultaneously leading strategic brand
• Proven financial acumen and experience managing brand budgets, resource trade-offs and profit-conscious lifecycle decisions.

At Ferring, we offer competitive total compensation along with an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. From working hours that respect your lifestyle, a culture that is welcoming and equitable, and the chance to work with the industry’s most impressive people, these are just some of the ways we live our "People First" philosophy.