Director, Creative Brand Expression

We’re looking for a Director, Creative Brand Expression to join Figma’s Brand Studio and drive critical parts of our portfolio. This role is as much about growing a team as it is about growing the work. We’re looking for someone who leads with both. This isn’t a role that executes inside someone else’s system. You’ll set the direction, pitch concepts, and lead a small, but mighty team through to final execution across a range of surfaces — from campaigns to major events.

You’ll lead, manage, and grow a team of designers, balancing hands-on creative direction with the craft instincts to jump in when the work calls for it. You care as much about how an idea is pitched and shaped in its earliest form as you do about how it lands in its final execution.

You’ll partner closely with cross-functional creative leadership across Brand Studio, Marketing, and Product to keep your brand distinct, expressive, and unmistakably Figma — balancing experimentation and surprise with clarity, intentionality, and strong system thinking.

This is a full time role that can be held from one of our US hubs or remotely in the United States. 

• →Manage and develop a team of 4–7 world-class designers, hiring to fill gaps as your portion of the portfolio scales
• →Partner with senior creative stakeholders, product designers, and marketers to improve team process and execution, and coach your team through setting creative direction and priorities
• →Develop a strong point of view on how Figma’s brand shows up in your area and successfully advocate for it across the organization
• →Run and improve team rituals like critiques, reviews, and creative sprints
• →Stay in the work — balancing people leadership with direct craft contribution and execution
• →Set and maintain a high creative bar through feedback, direction, and coaching

• 3+ years of creative/design management experience with a track record of building strong, resilient team culture and developing designers across skill levels
• Demonstrated ability to move fluidly between pitching a concept, sketching it out, and shepherding it to completion
• A portfolio demonstrating conceptual and visual direction for campaigns — ideally motion-forward, and across a wide variety of surfaces (digital, OOH, ads, presentations, events)
• Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication, with comfort navigating ambiguity as priorities shift
• A true player/coach mindset — as comfortable managing and developing people as you are getting hands-on with the work yourself

• Familiarity with AI-powered creative tools and workflows, and a point of view on how they expand rather than flatten creative expression
• The ability to adapt as priorities evolve, bringing a sense of humor and a proactive, solution-oriented approach
• Comfort exploring new methodologies and continuously pushing to improve both personal and team craft

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. 

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.