Senior Marketing Manager, Commercial

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.

Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.

Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.

During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

Fivetran is building data pipelines to power the modern data stack for thousands of companies. The Senior Marketing Manager is responsible for driving brand awareness, demand, and building pipeline for Fivetran in the Commercial business segment. This role will support sales teams in North America through impactful, multi- touch marketing programs and execution. The ideal candidate is a results-driven professional with expertise in B2B lead generation within the small-to-medium business segment.

This is a full-time hybrid position based in our Denver, Austin, Philadelphia, Oakland or New York City office.

Technologies You’ll Use

DemandBase, Webflow, Marketo, Sendoso, SFDC, Chat GPT, Claude, and Looker.

What You’ll Do

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Work closely with teams across marketing to formulate and execute targeted, multi-channel demand generation programs, using a mix of inbound and outbound marketing tactics 
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize top prospect accounts and develop targeted 1:few and 1:1 ABM campaigns that build awareness, increase engagement, create new opportunities, and accelerate pipeline progression.
• Plan and execute 1:few regional events, including executive dinners, networking events, and partner programs, tailored to deepen relationships with key decision-makers at prospect accounts.
• Work closely with sales to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates.
• Closely monitor KPIs and metrics to measure program effectiveness and progress to targets.
• Collaborate with product marketing to develop relevant messaging, positioning, and segment-specific content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results.

Skills We’re Looking For

• 5+ years experience in B2B marketing with a focus on the commercial business market
• Proven track record of success in developing and executing lead generation programs within the commercial market.
• Event management experience.
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

#LI-JC1 #LI-Hybrid