Director of Brand Communications and Community

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure  and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources. 

Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

Flamingo is a women’s grooming brand with a point of view, and our brand and marketing team is where that point of view comes to life. We’re a small, creative group that moves fast, sweats the details, and cares as much about how Flamingo feels as how it looks. You’ll work alongside teammates who will push your ideas further and cheer when they land, and you’ll have real ownership from day one.

About the Role

The brands people love are the ones people can’t stop talking about. As our Director of Brand Communications & Community, you’ll build Flamingo’s awareness, engagement, conversation, and advocacy. You’ll own the strategy for influencer, ambassador programming, and PR, and lead the team that brings it to life across social and community.

This is a brand-building role. You’ll build relationships with the talent, agencies, and partners who shape how Flamingo is seen, work hand in hand with PR on the stories we tell, and create the programs and moments that turn fans into advocates.

You will work closely with the Head of Flamingo to align on overall brand and business goals, and how to create impactful buzz online and offline. You will manage a team that covers social media management, influencer marketing, and community. 

• →Set the strategy that builds awareness, engagement, conversation, and advocacy for Flamingo across influencer, ambassador, PR, social, and community
• →Lead influencer strategy, deciding who we partner with and why, and negotiate with talent and their agencies, including celebrity talent
• →Build an ambassador program that turns our most passionate fans and advocates into lasting champions of the brand
• →Partner with PR on narratives, calendars, campaigns, and gifting strategy so press, influencer, and community moments reinforce each other
• →Establish community engagement through events and campaigns that bring fans, ambassadors, and influential voices together
• →Guide content and social with our creative team so Flamingo’s voice and storytelling stay distinct everywhere we show up
• →Own relationships with PR, production houses, creative agencies, and talent, and manage the budgets behind them
• →Lead, mentor, and grow a team across influencer marketing, social media, and community
• →Define how we measure what’s working, from conversation and sentiment to brand impact, and use it to sharpen the strategy

• A brand builder who understands what makes people talk about a brand, and how to turn that into relationships, programs, and moments
• A relationship-driven strategist with deep ties to talent, agents, and PR, and confident negotiating with all of them
• A people leader who sets a clear vision, develops talent, and builds a team that learns and evolves together
• A creative storyteller who can shape a narrative with PR and guide great content without needing to make everything yourself
• Culturally fluent, with a sharp instinct for who and what is rising
• Commercially minded, comfortable owning budgets and using data to make the case for what works

• Reporting to the Head of Flamingo
• Leading the Flamingo content and community team, including influencer marketing, social media, and community
• Working cross-functionally with creative, digital, retail, and in close partnership with the creator lead on our Growth team

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.