Growth Marketing Manager (B2B | Demand Generation | North American Market)

What We're Looking For

• 4+ years of hands-on marketing experience, preferably in B2B environments.
• Strong experience in demand generation and executing campaigns from strategy through launch and measurement.
• Professional experience supporting the U.S. or North American market is required.
• Experience with CRM and marketing automation platforms.
• Experience developing and executing content strategies, not only social media content.
• Ability to demonstrate measurable results from previous campaigns, such as leads, MQLs/SQLs, meetings, opportunities, pipeline, conversions, or revenue influenced.
• Experience collaborating closely with Sales.
• Experience with webinars, trade shows, conferences, or other B2B events.
• Experience working with external agencies, vendors, or creative partners.
• Strong project-management skills and the ability to manage multiple campaigns simultaneously.
• Strong practical use of AI tools for marketing.
• Ability to work independently, take ownership, and build processes in a growing environment.
• Advanced professional English, both written and spoken.

You will regularly participate in meetings with U.S.-based leadership and teams, create marketing content in English, present ideas and results, and communicate professionally at U.S. events. English proficiency will be evaluated during the interview process.

U.S. Market, Visa & Travel Requirements

This position requires meaningful professional experience working with the United States or North American market, whether through U.S.-focused campaigns, audiences, customers, prospects, Sales teams, leadership teams, or other business stakeholders.

A valid U.S. visa is required.

Travel will not be constant; however, conferences are an important part of the client's go-to-market strategy. Candidates must be genuinely comfortable traveling to the United States when needed, attending multi-day industry conferences, interacting with U.S. prospects and business stakeholders, and professionally representing the client in person.

Candidates who have a valid visa but are not comfortable traveling regularly when business needs require it would not be the right fit for this opportunity.

Preferred Background

Experience in B2B SaaS, technology, healthtech, healthcare, senior living, enterprise software, or another complex B2B environment is highly valuable.

Direct senior living experience is not required. We are open to candidates from other industries when their experience is transferable to a B2B technology company serving North American organizations.

Experience with ABM, go-to-market campaigns, marketing attribution, revenue marketing, customer marketing, or product launches is also a plus.

The Profile We're Looking For

We are looking for a builder and doer, not only a coordinator.

You should be comfortable developing the strategy, opening the CRM or marketing platform and building the campaign yourself, creating or editing content, working with Sales, briefing an agency, preparing for a conference, reviewing performance, and determining what should happen next.

You do not need to be a professional graphic designer or a specialist in every marketing discipline. Specialized design or paid media work may be supported by external partners.

What matters most is your ability to connect:

Working Model

This position is based in Guadalajara, Jalisco under MezTal's hybrid model.

• First month: approximately 3 days per week in the office.
• After onboarding: generally around 1 day per week, depending on client needs and travel schedules.
• Flexibility will be provided during weeks involving business travel or conferences.
• The role works directly with U.S.-based stakeholders, so flexibility to align with U.S. Eastern or Central business hours when needed is important.

Interview Process

We want candidates to know what to expect from the beginning. The complete selection process includes approximately 6 conversations/stages:

1. Recruiter interview with MezTal – experience, English, U.S. market exposure, visa, travel availability, expectations, and overall fit.
2. Internal MezTal interview – deeper evaluation of your experience and alignment with the client.
3. Interview with the client's VP of Growth – marketing expertise, strategic thinking, and hands-on capabilities.
4. Additional client interview – conversation with another member of the U.S.-based organization or leadership team.
5. Panel / Business Case – you may be asked to prepare and present a marketing or go-to-market approach based on a business scenario.
6. Final alignment conversation – expectations and final alignment before moving toward an offer.

Because this is a multi-stage process, we value transparency from both sides. Before candidates reach the final stages, we will make sure there is clear alignment regarding compensation, hybrid expectations, travel requirements, availability, and genuine interest in the opportunity.

Why This Opportunity?

This is an opportunity to have significant ownership and visibility while working directly with a growing U.S.-based technology company.

You will have the opportunity to help shape a developing marketing function, work closely with senior leadership and Sales, build processes from the ground up, and see a direct connection between your marketing work and business growth across the North American market.

If you enjoy building, executing, experimenting, measuring, and improving rather than staying within one narrow area of marketing, this could be a strong next step.