Demand Generation Specialist- South Bank, QLD

Queensland

OtherDemand Generation Specialist

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Quick Summary

Overview

Drive pipeline growth and turn data‑driven campaigns into real B2B revenue impact.

Technical Tools

OtherDemand Generation Specialist

Drive pipeline growth and turn data‑driven campaigns into real B2B revenue impact.

About the Role

~1 min read

You will play a key role in driving pipeline growth and customer acquisition across our B2B brands. As a Demand Generation Specialist, you will execute and optimise multi‑channel digital campaigns that directly impact business growth. Working closely with brand, sales, and digital teams, you will help bring global strategies to life locally while leveraging data to continuously improve results. This is an exciting opportunity to influence campaign performance and contribute to strategic growth outcomes.

Responsibilities

~1 min read

→Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website channels
→Manage day-to-day campaign workflows, including asset coordination, QA, testing, and reporting
→Monitor and optimise paid channel performance in collaboration with brand and paid media teams
→Partner with automation and CRM specialists to build and optimise nurture flows and triggered campaigns
→Track and report on campaign performance, including MQLs, CTR, conversions, and lead quality
→Support attribution analysis and align reporting with marketing and sales stakeholders
→Contribute to SEO strategy implementation and content planning
→Coordinate organic social content in alignment with campaign and paid media goals
→Collaborate cross-functionally with brand, content, sales, and product teams to ensure campaign alignment
→Assist with campaign planning, post‑campaign analysis, and optimisation strategies
→Share best practices, campaign toolkits, and performance benchmarks across teams and markets
→Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

Requirements

~3 min read

3–5 years’ experience in digital marketing, performance media, or demand generation in a B2B environment
Strong familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and reporting platforms
Experience working in cross-functional or global teams
Understanding of digital campaign KPIs and attribution models
Strong attention to detail, time management, and communication skills
Bachelor’s degree in Business, Marketing, or Digital Marketing
Certifications in platforms such as Google, Meta, or LinkedIn (preferred)

What you'll Enjoy

🙋🏾‍♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd

👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

🎉Development: Individualised Learning & Development pathway options

🔧Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages

🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within  

🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

🌞Mental Health: Support and Employee Assistance Program for staff and family

🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)  

🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

💚 Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

💛 Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave

#LI-BC1#LI-Onsite

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

Applications close: 15 Jul 2026 E. Australia Standard Time

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