Growth & Demand Generation Specialist

• Support the execution of digital marketing strategies to drive B2B acquisition, retention, and growth
• Execute ROI‑focused, omnichannel campaigns across paid media, email, social, website, and content platforms
• Assist in the delivery of SEO and CRO initiatives to improve traffic quality and onsite conversion
• Build and deploy email marketing campaigns using marketing automation platforms
• Work within the CMS to publish content, campaigns, and website updates
• Support the ongoing improvement of website usability, functionality, and design
• Monitor campaign activity across social and paid channels
• Compile monthly regional and global performance reports, highlighting insights and optimisation opportunities
• Work within analytics platforms to ensure accurate and reliable reporting
• Support data hygiene initiatives and Salesforce CRM reporting

• A solid understanding of the B2B marketing environment and buyer journey
• Foundational knowledge of cross‑channel digital marketing, including paid media, SEO, websites, and email
• 2+ years’ experience in a digital marketing or growth role within a reputable brand or agency
• Confidence working with analytics and reporting tools to track performance and identify opportunities
• Strong communication and collaboration skills, with the ability to work cross‑functionally
• A proactive, detail‑oriented mindset with strong execution capability
• Ability to manage multiple priorities and meet deadlines in a global environment

• Degree in Marketing, Digital Marketing, Communications, or a related field
• Experience with tools such as Google Analytics 4, Google Tag Manager, PowerBI, or similar
• Exposure to CMS platforms and marketing automation tools
• Understanding of SEO, CRO, and digital optimisation best practices
• Experience supporting Salesforce CRM reporting and data quality initiatives
• Background in B2B, corporate, or professional services marketing

• Execute and optimise digital marketing campaigns across paid, owned, and earned channels
• Publish and maintain website and campaign content via CMS platforms
• Build and deploy email marketing programmes using automation tools
• Monitor performance metrics and campaign activity across regions
• Assist with monthly reporting and data analysis to support decision‑making
• Collaborate with global and regional stakeholders to deliver marketing initiatives
• Ensure brand consistency across all digital touchpoints
• Contribute insights to improve campaign effectiveness and platform performance

• Inclusive, collaborative culture at Flight Centre Travel Group
• Access to LinkedIn Learning and ongoing development opportunities
• Exclusive travel perks and retail discounts
• Strong focus on mental wellbeing and work–life balance
• Opportunities to work within a global marketing framework
• A business that values sustainability and giving back

Applications close: 29 May 2026 South Africa Standard Time

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