Head of Marketing, ANZ- South Bank, QLD
New South Walesexecutive
MarketingMarketing Director
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Head of Marketing ANZ: Lead the brand, shape the strategy, and drive growth across Australia and New Zealand. ABOUT THE OPPORTUNITY...
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MarketingMarketing Director

Head of Marketing ANZ: Lead the brand, shape the strategy, and drive growth across Australia and New Zealand.
About the Role
~1 min readAre you a strategic marketing leader who thrives on driving brand growth, commercial outcomes, and customer engagement across multiple markets? As Head of Marketing ANZ for FCM Travel, you will lead the marketing function across Australia and New Zealand, translating global brand strategy into impactful regional plans that build brand awareness, generate pipeline growth, and strengthen profitable customer relationships. Working closely with regional executives and global marketing leaders, you'll play a pivotal role in shaping go-to-market strategies, influencing business growth, and leading a high-performing marketing team. This is an exciting opportunity to combine strategic leadership, commercial acumen, and marketing excellence in a highly visible regional role.
- Develop and execute ANZ marketing strategies aligned to global brand objectives and commercial priorities
- Champion brand consistency across the region while adapting global frameworks and campaigns for local market relevance
- Build customer and market insights through segmentation, analysis, and performance evaluation to strengthen positioning and messaging
- Lead brand awareness initiatives, PR collaborations, thought leadership programs, webinars, whitepapers, and marketing communications
- Own the strategy, planning, execution, and performance of industry events, sponsorships, and hosted customer events
- Drive demand generation programs that support lead acquisition, nurture activity, sales funnel progression, and pipeline growth
- Partner with sales leadership, Sales Enablement, and global teams to align campaign activity with business objectives
- Develop customer marketing initiatives that drive retention, engagement, upsell opportunities, and revenue growth
- Lead, coach, and develop the ANZ marketing team while fostering a collaborative and high-performing culture
- Manage annual marketing budgets, forecasting processes, supplier relationships, and financial governance requirements
- Measure and report marketing performance, including ROI, lead generation outcomes, funnel progression, TTV growth, and profitability
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive
- 8–10+ years of experience in B2B marketing
- At least 3 years' experience leading and developing marketing teams
- Experience in a regional or multi-market marketing leadership role
- Strong understanding of B2B marketing principles and their impact on lead generation, pipeline, and revenue growth
- Demonstrated experience developing and executing integrated marketing campaigns from brand awareness through to demand generation and nurture
- Strong digital marketing expertise and understanding of integrated channel strategies
- Hands-on experience planning and managing B2B events, sponsorships, and customer-facing events
- Experience managing marketing budgets, forecasting, and supplier relationships
- Proven ability to work within global matrix environments and adapt global strategies to regional market needs
- Strong commercial acumen with experience reporting performance and marketing outcomes to senior stakeholders
- Exceptional stakeholder management, communication, and influencing skills
- Experience within corporate travel, travel technology, or a comparable B2B services environment is highly regarded
- Bachelor's degree in Marketing, Business, Communications, or a related discipline
- Qualifications or training in digital marketing, marketing analytics, or leadership are advantageous
What you'll Enjoy
Responsibilities
~1 min readLocation & Eligibility
Where is the job
New South Wales
On-site at the office
Who can apply
Same as job location
About this job
- Posted
- Today
Listing Details
- First seen
- November 11, 2026
- Last seen
- November 11, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 56%
- Scored at
- November 11, 2026
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