SENIOR PAID MEDIA SPECIALIST - RSA

South Africa·Johannesburgsenior

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SENIOR PAID MEDIA SPECIALIST ABOUT THE OPPORTUNITY The Senior Paid Media Manager, based in our Johannesburg office, will lead the development, execution,

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About the Role

~1 min read

The Senior Paid Media Manager, based in our Johannesburg office, will lead the development, execution, and optimisation of data-driven paid media strategies across regions. Reporting to the Paid Media Northern Hemisphere Manager in London and collaborating within our digital hub, this role will partner closely with regional stakeholders to enhance brand visibility, drive customer acquisition, and deliver measurable business growth across multiple digital platforms.

As a senior member of the team, the Senior Paid Media Manager will provide strategic direction, identify new growth opportunities, and drive best practices across paid search, paid social, display, and programmatic channels. The role will ensure all advertising investments are cost-effective, performance-focused, and aligned with our brands' broader marketing and commercial objectives, while mentoring team members and influencing key stakeholders across the business

Responsibilities

~2 min read

→Develop and execute paid media strategies aligned to regional and global marketing objectives.
→Create comprehensive paid media plans across search, social, programmatic, display, video, and emerging channels.
→Lead campaign delivery across Google Ads, Bing, Meta Ads, LinkedIn Ads, SA360, DV360, and other relevant platforms.
→Monitor, analyse, and optimise campaign performance to achieve and exceed KPI targets.
→Manage and allocate media budgets effectively to maximise ROI and business outcomes.
→Own forecasting, budget planning, scenario modelling, and strategic recommendations.
→Deliver performance insights and actionable reporting to regional stakeholders.
→Act as the paid media subject matter expert, providing strategic guidance and best-practice recommendations.
→Build strong relationships with regional marketing, brand, and digital teams.
→Lead stakeholder meetings, performance reviews, and strategic planning sessions.
→Collaborate with Growth & Demand teams to integrate paid media into broader marketing initiatives.
→Ensure tracking, attribution, and campaign implementation accuracy using GA4, GTM, platform pixels, and related technologies.
→Conduct quality assurance checks and troubleshoot platform, tracking, and performance issues.
→Stay current on industry trends, competitor activity, platform developments, and emerging technologies.
→Mentor and support a Paid Media Specialist while fostering a high-performance culture.
→Support paid media initiatives across APAC regions when required.
→Take ownership of campaign performance, proactively identifying opportunities, risks, and optimisation strategies.
→Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

Requirements

~1 min read

5+ years of hands-on paid media or digital marketing experience.
Proven experience managing campaigns across paid search, paid social, display, programmatic, and video channels.
Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and related advertising platforms.
Experience with Search Ads 360 (SA360) and Display & Video 360 (DV360).
Hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
Strong understanding of attribution models, UTM parameters, GCLID, and FBCLID.
Proven experience managing substantial media budgets and delivering measurable ROI.
Strong analytical capability with experience using Google Analytics and Excel.
Experience working with cross-functional marketing and brand teams.
Experience in B2B marketing and lead generation strategies highly advantageous.
Excellent stakeholder management, presentation, and communication skills.
Bachelor's degree in Marketing, Business, Communications, or a related discipline.
Relevant platform certifications preferred.