User Acquisition Lead (w7g)

W7G is a community-driven fashion game & wellness company developed under the Genesis holding umbrella.

We are currently looking for a Lead User Acquisition Manager to strengthen our team. 

The position is remote, but we have an office in Kyiv if you prefer to work from an office.

• Lead the Marketing Vision: Define, execute, and continuously improve w7g’s marketing strategy aligned with overall business objectives.

• Drive Growth: Identify, test, and scale new user acquisition channels in various markets.

• Manage Marketing Operations: Oversee daily execution of campaigns, ensuring strong ROI across channels including Meta Ads, Google Ads, and Ad Networks (such as Unity, Applovin, IronSource).

• Team Leadership: Inspire, mentor, and manage the marketing team, fostering a culture of ownership, accountability, and innovation.

• Budget Ownership: Plan, allocate, and manage the marketing budget effectively to maximize performance.

• Cross-Functional Collaboration: Work closely with product, creative, and analytics teams to ensure marketing strategies are aligned with product roadmaps and user experience goals.

• Performance Analysis: Measure, analyze, and optimize marketing performance using data-driven insights.

• Partnerships & Vendors: Establish strong relationships with external partners to enhance marketing reach and capabilities.

• 6+ years in marketing, including at least 2 years in a senior leadership role (VP Marketing, CMO, Head of Marketing, Marketing Director, or Head of Growth).

• Hands-on expertise with paid traffic sources such as Meta Ads, Google Ads, and leading ad networks.

• Leadership: Demonstrated ability to inspire, grow, and lead high-performing teams.

• Strategic & Analytical Skills: Strong market research abilities, proficiency with analytics tools, and data-driven decision-making.

• Results-Driven Mindset: Demonstrated success in growing audiences, improving conversions, and achieving business KPIs/OKRs.

• Communication: Advanced English skills (both written and spoken).

• Entrepreneurial Spirit: Comfortable working in a fast-paced, evolving environment with flexibility and adaptability.