Product Marketing Manager

Small business owners are the backbone of the American economy. But running a small business comes with a challenges: taxes, accounting, bookkeeping, and banking are just a few. That's where we come in.

Found is building tools that give small business owners the security and peace of mind that has historically only been available at large corporations. We automate taxes and expense tracking because small business owners should spend more time doing what they love, and less time buried in their finances.

We're looking for kind, resourceful, and passionate people to join us in building the financial foundation small businesses deserve.

We’re hiring a Product Marketing Manager to own how small business owners discover, evaluate, and hear about Found across organic, search, and community-driven channels. This is a hands-on, execution-focused role at the intersection of product marketing, growth, and customer experience. You’ll own Found’s presence in search and AI answer engines, app stores, review platforms, and community spaces like Reddit, partnering closely with Customer Experience and Growth to keep our brand credible everywhere self-employed people are already looking for answers.

• Answer Engine Optimization (AEO): Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results.

• SEO: Drive organic search strategy end to end — keyword strategy, on-page optimization, content briefs, and technical SEO partnership — to grow qualified organic traffic. Drive both the strategy and content development to deliver results.

• Website & resource center: Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business.

• App Store Listing (ASO): Own and continuously improve Found’s iOS and Android app store listings — screenshots, descriptions, and keywords — to maximize visibility and conversion.

• Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX.

• Reddit & Community: Own Found’s voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice — engaging authentically, correcting misinformation, and building trust.

• Cross-functional partnership:Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge.

• 8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product.

• Direct experience with SEO — keyword research, content optimization, and app store listing management.

• Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook.

• Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums.

• A bias toward hands-on execution — this role is as much about doing the work as directing it.

• Strong cross-functional collaborator who works well with CX, growth, brand, and product teams.

• Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact.

Found is built by a team that comes from a variety of backgrounds and experiences, and we firmly believe that diversity, equity, and inclusion are crucial to our success. As we grow, we’re searching for passionate and motivated team members who are excited to bring their skill set to the team and are ready to learn from others.

If you are looking for a role where you will have the opportunity to make a meaningful contribution and great impact, we would love to hear from you!