Senior Public Relations Specialist

FourLeaf's ultimate goal is to provide the best-in-class member and employee experience, and it all begins with two things: hiring incredible people and giving them a great place to work.

Responsible for planning, developing, implementing, and managing communication and public relations activities for internal and external audiences, including corporate communications, presentations, website content, social media, and issue/crisis communications. Leads PR activities and the transition of additional PR work in-house while managing external partners as needed. Represents FourLeaf with members, the community, and media, promoting a consistent narrative and building, protecting, and enhancing the organization’s reputation.

• Lead media relations and manage media requests, developing and executing PR plans and taking an increasing lead on PR activities historically supported by external partners. Write and develop PR communications for events and organizational initiatives, ensuring consistency with brand and messaging. Prepare key leaders for media interviews and events, including key messages, talking points, and quotes. Monitor media coverage, assess impact, and coordinate with external PR partners as needed.
• Manage public relations activities for branch and corporate events, community relations, and government relations initiatives. Develop and distribute information about the organization to the media and community. Maintain a PR engagement calendar and proactively identify opportunities to increase media exposure and organizational visibility throughout the year.
• Develop compelling and effective content for a variety of platforms and stakeholders, ensuring clear, consistent messaging and alignment with the organization’s brand and voice. Collaborate with external PR partners, Marketing, Digital Strategy, and Community and Business Development to coordinate external communications and social media messaging.
• Draft and edit press releases, media advisories, talking points, executive communications, articles, statements, pitches, and other PR materials. As needed, ensure materials are available internally for employees as a resource and externally in partnership with Digital, Marketing, Epoch 5, media partners, or teams involved.
• Monitor news coverage, media trends, industry conversations, and emerging topics or issues that may be relevant. Conduct media research and proactively identify relevant topics and storytelling opportunities, including involvement with committees, organizations, and coalitions we partner with. Build and maintain relationships with industry media and identify opportunities to increase positive exposure or brand awareness.
• Assist with crisis and issue response communications, including drafting holding statements, ongoing messaging, employee communications, FAQs, talking points, media materials, and other communications as needed during an issue or crisis in collaboration with involved teams, departments, and media partners.
• Support and attend Community Engagement events as needed, participating in cross-functional planning teams. Create internal initiatives for employees to participate in supporting employee experience on internal communications platform, “Connections”.
• Support the broader Communications team with communications initiatives, projects, and other priorities as needed, providing expertise and resources to help team meet goals and objectives.

• Bachelor’s Degree required. Field of Study: Communications/Public Relations/Issue Management or related.
• 4+ Years of Public Relations experience required.
• Strong written and verbal communications skills required.
• Project management skills required.

• Computer Skills: Mac & PC, Windows, Internet proficient, and MS Excel, Access, PowerPoint and Word skills. InDesign, Photoshop, Illustrator skills a plus.

The estimated salary for this role is $74,721.00 - $89,666.00 annually. (FourLeaf Federal Credit Union offers a comprehensive benefits package, including medical, dental, and vision coverage; life and disability insurance; voluntary benefit programs; a 401(k) plan with employer match; reimbursement and wellness programs; and an annual performance-based bonus.) In addition to the salary or hourly rate listed above there may be other compensation & benefits available. 

What Sets Us Apart? 

In addition to our comprehensive benefits, we invest in employee connection and well-being through: 

• Competitive 401(k)
• Tuition and fitness reimbursement programs
• Flexible work options
• Volunteer opportunities
• Executive “Water Cooler Chats”
• Clubs, sports, and social events
• Food truck days

….and more! 

Who is FourLeaf? 

FourLeaf Federal Credit Union (FourLeaf) has been committed to the financial well-being of our members for over 80 years. Through our full range of competitive savings and loan products, you can trust us in every step of your financial journey. From applying for a credit card to closing on your mortgage to opening your child’s first savings account, FourLeaf is here to help you reach your financial goals. 

We are proud to be an award-winning place to work! Some of our recent recognitions include Certified Great Place to Work 2024-2025, America’s Greatest Midsize Workplaces 2025, and Fortune’s Best Workplaces in Financial Services & Insurance 2024.  

As a credit union, our vision is to enrich the lives of our members, employees, and communities. Since 2002, we have been an integral community partner through our charitable giving and community development programs in New York and beyond.