Public Relations & Marketing Assistant Manager - Four Seasons Resort Mallorca at Formentor

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

Supports The PR & Marketing Director in developing and executing public relations and marketing initiatives for the hotel.

In conjugation with Commercial Director, Director of PR & Marketing, the PR & Marketing Assistant Manager plays an integral role in the development and execution of the annual strategic commercial plan comprised of public relations, social media, and marketing communications strategies that support the business objectives. Through strategic thinking and execution, increase awareness and visibility, the PR & Marketing Assistant Manager also contributes to driving traffic and revenues. The role also require the involvement in the F&B and SPA marketing strategy, creating and executing marketing and promotional strategies to attract new clients and retain existing ones.

Executes all key PR & Marketing initiatives as defined below:

• Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making. Adjust strategies as market conditions evolve. 
• Supports The PR & Marketing Director in developing  the PR and Marketing strategy and support channel plans aligned with commercial goals and property priorities.  
• Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations and F&B promotions. 
• Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning. 
• Establish and monitor a local measurement framework (KPIs); track Property Scorecard metrics; conduct post-campaign analysis to inform future initiatives. 
• Maximize adoption of global brand initiatives and campaigns in local and feeder markets to showcase the property’s distinctive guest experiences. 
• Champion brand stewardship at the property level by ensuring consistent execution of brand guidelines with local relevance and adherence to governance processes. 

• Liase with the Digital Marketing Manager on the resort digital strategy and ensure marketing funds are distributed accordingly.
• Lead integrated marketing campaigns across paid, owned, and earned channels to drive reach, conversion, and aspiration, ensuring seamless orchestration and alignment with brand guidelines. 
• Develop and execute social media and owned-channel content strategies; create influencer and content creator programs (hosted stays, collaborations) to extend reach and engagement. 
• Analyse performance dashboards, monitor performance against targets and partner with agencies to optimize social and digital performance in real time (investment, content, targeting, cadence) based on insights. 

• Oversee online reputation management by monitoring and ensuring appropriate management of third-party review sites.
• Lead creation of Press Releases (brief to copywriters) for PR agencies.
• Activate the property’s unique positioning through compelling storytelling and creative expression.
• Liaise with the PR team to plan, develop the public relations strategy such as management and follow-up with PR agency, organizing events, one-on-one interviews with media, KOL’s and key accounts that are potential for the hotel.
• Execute an annual awards strategy aligned with brand priorities, overseeing submissions for hospitality, travel, lifestyle, culinary, wellness, and sustainability awards. 
• Support community relations and Four Seasons for Good initiatives, ensuring alignment with brand values and local stakeholder expectations.  

• Lead and oversees any related photo- and videoshoots to ensure all hotel visual assets are in line with the FS brand standards.
• Maintain owned web content across Four Seasons digital platforms, ensuring accuracy, compelling storytelling, and alignment with positioning, increasing organic search visibility and conversion goals. 
• Develop and preserves brand, visual identity and concept in all elements of the marketing process.

• Create hotel, culinary and social experiences such as seasonal events and happenings to foster revenue opportunities through customer insights.
• Build and maintain a close relationship with events intermediaries, organizing happenings that lead to strategic alliances and sales opportunities.
  Develop collaboration/ sponsorship opportunities.
• Lead marketing planning for partnerships with key luxury brands.

• Set and control Marketing Budget and Expenses and is responsible for updating Commercial Director and Director of PR & Marketing about expenses for forecast purposes.

• Track ROI and present monthly results of marketing efforts (PR, Activities & Events) and expenses on a monthly, quarterly, and annual basis.
• Responsible for processing relevant invoices and purchase orders, and maintain operational expenses for monthly expense management.

• Maintains positive client and media relations, develop and build strong connection with local/global press and journalists along side the PR team.
• Plays a key role in reputation management. Act as a key strategic partner on property, ensuring communications efforts advance both brand equity and measurable commercial outcomes. 
• Serve as the property’s positioning champion, ensuring awareness, understanding, and engagement with the property’s positioning across all employees. 
• Participate in local community and industry events.
• Attend internal meetings and will be actively involved in maintaining communication and promotional calendars.

• Exceptional communication (written and verbal) and interpersonal (coaching, coordinating) skills, required to support a diverse team of employees and agencies on a daily basis.
• Able to achieve under pressure - multiple tasks and time constraints
• Excellent project management skills - able to conceive and implement projects from start to finish, manage processes and expectations, and build commitment to deadlines, both individually or in a matrix structure with multiple managers and indirect stakeholders
• Pro-active and inquisitive mind set to develop problem solving, decision making, conflict resolution and strategic thinking skills
• Understands F&B marketplace; well-informed of market trends and user behaviors, including leading marketing strategies unique to this category and evaluating the competition’s marketing communications activities and implements change as dictated by market requirements
• Well-organized, able to set priorities and be detail-oriented
• Is an ambassador of the hotel at all times, both inside and out into the community
• Collaborative approach with skill in building solid relationships across property and external stakeholders.  
• Strategic mindset combined with strong tactical execution capability   

• Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
• Photography skills and an eye for aesthetic
• Media relations experience
• Ability to interpret market intelligence and consumer insights to inform strategy and positioning.
• Expertise in integrated PR and marketing strategies across Paid, Owned, and Earned channels.
• Strong creative judgment for evaluating visual and written content to ensure alignment with brand identity 
• In-depth understanding of affluent consumer behavior and luxury brand standards 

You are:

• A storyteller with commercial instincts.
• Equally comfortable presenting strategy to executives and hosting media guests.
• Passionate about luxury hospitality and guest experiences.
• Curious about emerging trends, technology, and consumer behavior
• Able to balance creativity with accountability and performance analysis.

Schedule & Hours:
This position is based at the hotel and requires flexibility, with the possibility of working varying shifts, weekends, and holidays, as needed.

The candidate must have the legal right to work in Spain.